About John J. Hogan, HospitalityEducators.com and HoganHospitality.com

Educator, Hotelier, Speaker, Consultant, Author

A 19th century quote that influenced a 20th Century President

I posted a version of this in 2010 – it is interesting to assess what directions society continues to turn to almost a decade later.

Are we following this message?

Image result for truman framed quote "always do right"

This framed quote was one of two personal items kept on the desk of Harry S. Truman

 

 

John J Hogan, CHA CMHS CHE CHO

John@Hoganhospitality.com    Office 480-436-0283   Cell 602-799-5375

Hotelier, Speaker, Educator, Author, Expert Witness

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Worth the time and money!

We all realize today that technology plays a major role in almost all businesses. Ignorance of how to effectively position one’s business is no longer acceptable to be able to compete.

I am not a technically oriented person, but have learned a great deal about placing businesses and their information online.

As I often do, I have tried to identify some positives and limitations in reviews:

Positives

• The book is user friendly and very visual, and almost every page has web screenshots, which are labeled. The images show readers where to look and what to do during process of optimizing a website.

• The book is skill-based, with steps intended to teach one “how to” to perform internet marketing and SEO.

• It has more than SEO, and discussed social media, web hosting, and more, which is very important.

Limitations:

• The book tries to be relevant but it is hard to follow sometimes. It is not a one size fits all for all levels, but that may be a positive for some readers. The book seems geared for a very particular type of person who wants fast answers .

• I believe this is a book aimed at newcomers or novices, with some solid reference material. It does not seem to be a comprehensive guide, but that may also be a positive

The author Kristopher B. Jones provides understandable and professional assistance and demonstrates effective SEO techniques that are known to online marketers .

Areas covered include:

  1.  Keyword Generation
  2.  Creating Web Pages
  3.  Website Structure
  4.  Creating Optimized Content
  5.  Creating Communities
  6. Building Links
  7.  Using Google Analytics
  8.  Social Media Optimization
  9.  Creating Pay-Per-Click Campaigns
  10.  Optimizing for Local Search
  11.  SEO Plug-ins & Tools

I am still learning and feel this reference is worth the time and money!

A focused look at the path to success – recommended reading

This book is a good logic forward and rocks and Dan Heath, coauthor of SWITCH, who uses examples of how Chris Rock perfected his comedy routines through months of , at times, painful performances.

The premise of the book is based on fact and experience of shared by many of us. There are references to youth, including practice of learning piano, a new language and sports. A reality for many of us remains from those focused efforts to study and practice along the way.

The authors use examples of legendary college coach John Wooden of UCLA and his almost fanatical commitment and the definition of success. He found success come from “old fashioned, well orchestrated, intentionally executed, carefully planned practice.”

The book is not meant for athletic coaches, but rather primarily for teachers. The author identifies 42 separate rules that are brief and focused. They often use sports or youth images, but they are not about play.

The sections of the book are as follows, with each having 5 – 6 short sub headers or rules:

* Rethinking practice

* How to practice

* using modeling

* Feedback

* Culture of practice

* Post practice: making new skills stick

* The Monday morning test

I did not care for the information in appendix A or B. I was an adjunct professor for 20 years at three different colleges and have taught thousands of professional workshops and these activities were just not on target from my perspective.

The closing comments on the books back cover share some very positive messages. They remind us that while we live in competition loving culture, our success is very likely to come from practice more than from just games.

Recommended.

As always, feedback is appreciated.

John J Hogan, CHA CMHS CHE CHO

John@Hoganhospitality.com    Office 480-436-0283   Cell 602-799-5375

Hotelier, Speaker, Educator, Author, Expert Witness

A Different Type of Recommended Reading!

Younger Next Week: Your Ultimate Rx to Reverse the Clock, Boost Energy and Look and Feel Younger in 7 Days

 

This book is written by someone who has a different focus on diet, attitude and health. The author, Elisa Zied, MS, RD, CDN seems to target those of us over 40 who are looking to address their fitness, weight and approaches to health.

Younger Next Week: Your Ultimate Rx to Reverse the Clock, Boost Energy and Look and Feel Younger in 7 Days

The book is in 3 main sections:

1. 2 chapters of “check your vital signs”

2. 8 chapters of “the vitality program, with common sense answers and approaches on items from fats to vitamins to caffeine

3. 3 chapters of “vitality for life” that offer a weekly plan, recipes and menu ideas

There is a glossary and four appendixes that offer additional specific insights, mainly aimed at women.

My bride and partner called this a “solid reference book” that uses a point system for different food groups. Zied is a Registered Dietitian, and her book provides a resource of nutritional information. Rather than a system that counts calories in diets that seldom have lasting stamina, this approach tackles more on the values and results.

To the point and logical!

As always, feedback is appreciated.

John J Hogan, CHA CMHS CHE CHO

John@Hoganhospitality.com    Office 480-436-0283   Cell 602-799-5375

Hotelier, Speaker, Educator, Author, Expert Witness

7 Practical Steps on MBWA

                           7 Practical Steps on MBWA:  Hotel Common Sense 
I was looking at some of my earlier articles written for hospitality publications and realized how well this one was received. Interesting to me that while so much in our businesses has changed, so much remains within our control to influence.

An earlier article used one of Tom Peters and Robert Waterman’s fundamentals from their groundbreaking book on changing the ways we do business.  IN SEARCH OF EXCELLENCE introduced a formal name for what the more successful hospitality managers already knew about motivating their staff. The phrase “Management by Walking Around” was based on Hewlett-Packard’s commitment to their staff with interaction – not micromanagement, but ongoing listening and responding to staff ideas.

Hotel Common Sense – Philosophy #2 , Or, why the Open Door policy no longer works… article outlined how today’s workforce wants and needs to be considered as individuals who can contribute to the success of their organization.

Reader feedback showed the growing awareness to that need for additional management and leadership “active listening” and this follow-up message on MBWA offers some concrete ways to notch up that effort of positive involvement.

1. Allow your staff to share complete stories and messages.  Many hospitality companies are trying to improve their customer care programs, yet how often do leaders and managers actually ask an hourly staff member to share a story about either an unhappy or very satisfied guest? Listening to the entire story could provide best practices that might be substantially more effective and less expensive than hiring a consultant.

2. Avoid the tendency to interrupt.   General Managers are results oriented people who are looking for the bottom line.  I know from personal experience the tendency to “hurry” people along is there, but allowing people to share the entire experience will encourage them to be more open.

3. Remember eye contact in conversations.  One of my first mentors taught me a great deal about hospitality, but his habit of looking over my shoulder when we were talking always made me feel I was missing something. Give confidence to people with your eyes.

4. Collect and communicate these stories of success (and failures). Sharing these stories (appropriately) at meetings of all staff, at training sessions, in newsletters and more provides an incentive to people to want to contribute because they have learned that you really do care. I have seen some outstanding examples of “you tube” like testimonials from a number of hospitality companies of all sizes.

5. Remember this is not a game of “one-up.”  As General Managers, we have likely been in the business longer or heard more stories and it is important to recognize that we should not try to offer one “better” story than the one we are hearing. Remember, MBWA is about “active listening.”

6. Credit the source.  When we add a new resource, form or best practice to our hospitality membership site, we obtain permission first and then always make certain we credit them fully. Each of us has unique approaches, messages and talents and sharing the credit with our associates and guests is essential to moving forward.

7. Build trust by honestly listening.  Some (correction, many) of the best suggestions I have ever heard as a manager or executive came from the people who are performing the job. I learned more about laundry sorting, washing pots and up-selling from people who were proud to be successful at what they were doing. Some of those suggestions needed clarification and some were not told as quickly as I might have preferred, but building teams means using all the team members’ strengths.

HOTEL COMMON SENSE was a phrase I learned from a great independent Vermont hotelier a generation ago,

Keys to Success Hospitality  Tip of the Week:

Focus on MBWA 

A challenge to every manager who is responsible for 5 or more people: measure your in and out of the office time and at the end of the week, see how much time you spent ACTIVELY INTERACTING with your team.

The goal is 70% of your time out of the office – how did you do?

What will you do next week?

As always, feedback is appreciated.

John J Hogan, CHA CMHS CHE CHO

John@Hoganhospitality.com    Office 480-436-0283   Cell 602-799-5375

Hotelier, Speaker, Educator, Author, Expert Witness

For your reading consideration: Thoughtful and a Bit of Business History

For your reading consideration: Thoughtful and a Bit of Business History –             MAKING THE WORLD BETTER -the ideas that shaped a company & a century

I was surprised to see so many IBM retired and former employees reviewing and quoted in this book, but on reflection that makes sense. IBM for the past 100 years now has played a major role in the evolution of both US and global business history.

The book at times is a bit too anecdotal for the person who may not be a techie or who may not care about the details of some of the IBM story but overall it hits the mark.

In the three major sections, they cover:

1. The science – this is the pioneering segment of how to move from the incredible basics to the foundations of meaningful technology for the every day person.

2. Thomas Watson Sr had adopted the slogan “THINK” in 1911 and section 2 addresses the evolution of creating economic value from knowledge. IBM did not do everything “right” but they did help to create the concept of the modern corporation.

3.Making the World Better completes the circle and shares global stories of balancing business, values, ethics and profitability while dealing with governments and greed.

Regardless of how one feels about certain kinds of computers or high tech, this is worth the read.

As always, feedback is appreciated.

John J Hogan, CHA CMHS CHE CHO

John@Hoganhospitality.com    Office 480-436-0283   Cell 602-799-5375

Hotelier, Speaker, Educator, Author, Expert Witness

What is your assessment of the Gillette message: The Best Men Can be?

Watch this 90 second video & share your insights why there are 40% more negative than positive responses to this message about “The Best Men Can Be”?

 

🙏🏼 PLEASE HIT THE LIKE BUTTON IF YOU FOUND THIS ARTICLE HELPFUL

 

As always, feedback is appreciated.

John J Hogan, CHA CMHS CHE CHO

John@Hoganhospitality.com    Office 480-436-0283   Cell 602-799-5375

Hotelier, Speaker, Educator, Author, Expert Witness