Eight Gifts (of Value) You Can Give Away, Which Will Not Cost You a Cent | Guest Blog – HospitalityEducators.com

Eight Gifts (of Value) You Can Give Away,  Which Will Not Cost You a Cent

But you must REALLY listen.
No interrupting, no daydreaming, no planning your response. Just listen.

Be generous with appropriate hugs, kisses, pats on the back and handholds. Let these small actions demonstrate the love you have for family and friends.

Clip cartoons. Share articles and funny stories.
Your gift will say, “I love to laugh with you.”

It can be a simple “Thanks for the help” note or a full sonnet. A brief, handwritten note may be remembered for a lifetime, and may even change a life.

A simple and sincere, “You look great in red,” “You did a super job,” or “That was a wonderful meal,” can make someone’s day.

Every day, go out of your way to do something kind.

There are times when we want nothing better than to be left alone. Be sensitive to those times and give the gift of solitude to others.

The easiest way to feel good is to extend a kind word to someone. Really it’s not that hard to say “Hello”  or “Thank You.”

Friends are rare jewels indeed. 

  They make you smile and encourage you to succeed. 

They lend an ear, share a word of praise, and always want to open their hearts.


Dr. Marc Clark, CHA, CHRE, CHE, CHO,
President & CEO at SmartBizzOnLine.com

Hotel Owners Linking Higher Yield from More Personalized, Direct Selling – The Best of David Brudney

While some things change in hotels, certain fundamentals remain intact.

Enjoy this Guest blog re-posting from the BEST OF DAVID BRUDNEY

Hotel Owners and Operators Expecting Higher Yield from Increases in More Personalized, Direct Selling Expenses


While sales and marketing-related labor costs have experienced moderate growth and advertising has declined, more dollars are being directed to “Selling” expenses, according to a recent article by PKF Consulting (“Focus of Hotel Sales Personnel to Shift from Selling Room Nights to Capturing More Dollars”, by Robert Mandelbaum and Viet Vo).

 “If you’re selling a service, you’re selling a relationship”
Harry Beckwith

“Selling” expenses – – trade shows, travel, and prospect and client entertainment – – grew 9.2 percent in 2006, by far the largest increase of all major cost categories for sales and marketing departments, according to the PKF article.

What this information suggests is that maybe hotel owners and operators have rediscovered the importance and value of more personalized direct selling as a means to increasing revenue through higher average daily rates.

And doesn’t it suggest also that after investing millions of dollars in new technology, embracing state-of-the-art CRM, Sales and catering software and group database programs, managing the Internet distribution channels better and creating powerful, interactive websites and blogs, focus may be shifting now from technology based selling back to relationship based selling?

If so, hallelujah!  A primary message repeated in so many past articles of mine has been the concern I have over an entire new generation of hospitality sales professionals that have mastered the art of technology based selling while forsaking the timeless skills required in relationship based selling.

“Only a computer wants to do business with another computer.  People respond to people”   Harvey Mackay  

We’ve created a generation that prefers e-mails over phone calls, text messaging over personal sales calls and computer time over trade shows and travel.

E-mails and text messaging have become a necessity in all of our business and social lives.  No argument here.

But today’s direct sales teams must be adept at leveraging the value and impact of all of these communication and data exchange tools – – technology and relationship based – –  and understand when and where best to employ each.

Now that hotels have re-staffed their sales force “in an effort to capture group business and implement yield management strategies,”  according to PKF, I believe that owners, asset managers and operators will be looking to the direct sales teams to drive even higher group room rates in 2008.

This will pose no small challenge now with supply having caught up with demand and meeting planners, eager for the pendulum to swing back to more of a buyers’ market, having grown tired of paying top rates with fewer options.


Owners and operators’ expectations will be high and scrutiny will be intense.  There will be little, if any, patience or tolerance for direct sales teams that continue discounting practices to book group business.

Will direct sales teams respond to the challenge?  Have too many become too comfortable during the prolonged sellers’ market of recent years?  Have too many become too reactive and less proactive?  Have too many lost that selling “edge”?

The true test might be which sales departments have the experience and skills required to capture higher rates?  Which sales teams have benefitted from management’s commitment to advanced professional sales training during the recent span of high profits?

Let the real selling begin.


By David M. Brudney, ISHC, December 2007

© Copyright 2007

David M. Brudney, ISHC, a nationally recognized spokesman for hotels and a veteran with four decades of experience, is the principal of David Brudney & Assoc. of Carlsbad, CA

David Brudney & Associates- Hospitality Marketing Consultants


Nothing Changes Until You Do

Good lessons – recommended reading over a two week period, in small tastes and taking time to sink in.   This book is a series of contrasts.



The contrasts are an evolution of time and are generally positive and to the point.

I am not familiar with the career of Mike Robbins as a ballplayer, but it can be interesting to see the world from a different profession than our own. Some can say that most readers don’t really care about his ego and success in baseball, yet we all care about our life story and that is what we know about.

The author’s writings style uses an easy to read format and the chapters are short and bite sized. This is a book from Hay House publishing and one can see the values and approach that many of their authors use.

In particular, I like the following chapters
* Chapter one – focus on what really matters
* Chapter six – ask for help
* Chapter seven – don’t get caught in the trap of comparison
* Chapter 10 – don’t take yourself too seriously
* Chapter 13 – give yourself permission to make mistakes
* Chapter 17 – remember that it’s not the circumstances, it’s you
* Chapter 18 – appreciate people
* Chapter 20 – give yourself permission to cry
* Chapter 24 – practice gratitude
* Chapter 27 – remember that you are much more than what you do
* Chapter 31 – be easily amazed
* Chapter 37 – focus on what you can control
* Chapter 40 – live like you’re going to die (because you are someday)

I read two books a week, with one novel and one for something to expand my mind in a different direction. I doubt if there is much information in this book that many of us have not been exposed to previously, yet we all realize that we must keep repeating the lessons that are hard for us to learn if we are to gain from their strength.

This is a good book and a recommended reading over a two week period, in small tastes and taking time to sink in.

Hogan Hospitality