Hospitality Tip of the Week from HospitalityEducators.com

Crowne Plaza

A Providence RI hotel salutes its’ customers and staff in a special way.

(A special tribute to Southwest Airlines crew, which is known for their unique approaches to customer service)

How do you say THANK YOU to your best guests?

 

Success does not come by accident or chance.

Contact us for assistance.

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Kathleen Hogan Ireland Sept 2013John J. Hogan CHA CHE CHO and Kathleen Hogan  MBA CHO are the  co-founders of  HospitalityEducators.com, which was created in 2010 to be a resource for hotel owners and professionals as they sought to improve market share, occupancy, operational efficiency and profitability.

The husband and wife team are transitioning the original membership site concept and evolving the business model today to a focused resource offering consulting, training, and individualized support to both hospitality and other service businesses.   Services include keynote addresses workshops, online support, metrics measurement, marketing and customer service from a group of more than a dozen experienced professionals.   While continuing to serve hospitality, the demand for these types of services is growing and can be personalized.

John Hogan is also the principal of HoganHospitality.com, which provides a range of expert professional services for hotel owners, including professional development for organizations, training, consulting and expert witness services.

John Hogan Sept 2013DSCN0215

Contact information:  Kathleen Hogan  480-436-0283,

John Hogan

602-799-5375 or service@hospitalityeducators.com

Workshops Available include: 

From the Chalkboard to the Front Line

What They Don’t Teach You at Hotel School

Focus:

  • Hotel Profitability
  • Hotel Sales
  • Marketing Ideas
  • Hotel Operations

There will always be an ongoing debate on the comparative merits of experience versus the knowledge acquired in formal educational settings.   The best lessons anyone can learn from hotel schools include an awareness of what really occurs on the front line in the actual hospitality setting.  This keynote transitions the academic message to the real world of running a profitable hospitality business.

 Click    here   for Keynotes and Workshops Available 

http://www.HoganHospitality.com
Your Hospitality Resource for Hotel Owners, Innkeepers, Managers and Associations

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PREVIEW of RENEGADE MARKETING FOR THE HOSPITALITY INDUSTRY

PREVIEW

RENEGADE MARKETING

FOR THE HOSPITALITY INDUSTRY

A COLLECTION

OF PRACTICAL IDEAS

AND SOLUTIONS

 by

John J. Hogan

This is in the final review stages and will be offered in

  1. an interactive workshop
  2. hopefully an online webinar @ www.HospitalityEducators.com
  3. and in eBook form

Please feel free to ask any questions now or send me a note if there are other topics you would like to have addressed.

RENEGADE MARKETING FOR THE HOSPITALITY INDUSTRY:

Part One : Understanding the Basics!

 A COLLECTION OF PRACTICAL IDEAS AND SOLUTIONS FOR THE HOSPITALITY INDUSTRY : RENEGADE MARKETING IN ACTION !

 Definitions of the word RENEGADE include:

Nonconformist , independent, self-reliant, individualist and more

Renegade Marketing in the ever-changing world of hospitality means understanding the values and past successes of existing programs, while at the same time reaching out and dealing with the current trends of customer preferences and needs.

In today’s expensive advertising market, most of us cannot afford to waste our marketing dollars or time. This program focuses on ways that properties and hospitality businesses of all sizes can extend their effectiveness in ways that are unique, innovative and fun to implement.

The World of Hospitality

  • A. Lodging
  • B. Food and Beverage Services
  • C. Transportation Services
  • D. Retail
  • E. Entertainment venues
  • F. Activities, events

Understanding Sales and Marketing in the Hospitality Industry

A. Sales is primarily a series of efforts to sell the property or business services by direct personal contact, telephone and mailings.

It emphasizes direct contact and deskwork to sell primarily to the end user (the consumer) directly, but also can include intermediate agencies such as travel agents, tour companies, wholesalers, etc.

__________________________________________________________________________________________________________________________________________________________

B. Marketing is the selection of desired (and attainable) target markets and enticing the market to use the property’s services. It includes research, direct sales, and strategies to meet the needs of the market, advertising, publicity,

Please feel free to ask any questions now or send me a note if there are other topics you would like to have addressed.

 All rights reserved – John Hogan, CHA CHE CMHS PhD