PREVIEW of RENEGADE MARKETING FOR THE HOSPITALITY INDUSTRY

PREVIEW

RENEGADE MARKETING

FOR THE HOSPITALITY INDUSTRY

A COLLECTION

OF PRACTICAL IDEAS

AND SOLUTIONS

 by

John J. Hogan

This is in the final review stages and will be offered in

  1. an interactive workshop
  2. hopefully an online webinar @ www.HospitalityEducators.com
  3. and in eBook form

Please feel free to ask any questions now or send me a note if there are other topics you would like to have addressed.

RENEGADE MARKETING FOR THE HOSPITALITY INDUSTRY:

Part One : Understanding the Basics!

 A COLLECTION OF PRACTICAL IDEAS AND SOLUTIONS FOR THE HOSPITALITY INDUSTRY : RENEGADE MARKETING IN ACTION !

 Definitions of the word RENEGADE include:

Nonconformist , independent, self-reliant, individualist and more

Renegade Marketing in the ever-changing world of hospitality means understanding the values and past successes of existing programs, while at the same time reaching out and dealing with the current trends of customer preferences and needs.

In today’s expensive advertising market, most of us cannot afford to waste our marketing dollars or time. This program focuses on ways that properties and hospitality businesses of all sizes can extend their effectiveness in ways that are unique, innovative and fun to implement.

The World of Hospitality

  • A. Lodging
  • B. Food and Beverage Services
  • C. Transportation Services
  • D. Retail
  • E. Entertainment venues
  • F. Activities, events

Understanding Sales and Marketing in the Hospitality Industry

A. Sales is primarily a series of efforts to sell the property or business services by direct personal contact, telephone and mailings.

It emphasizes direct contact and deskwork to sell primarily to the end user (the consumer) directly, but also can include intermediate agencies such as travel agents, tour companies, wholesalers, etc.

__________________________________________________________________________________________________________________________________________________________

B. Marketing is the selection of desired (and attainable) target markets and enticing the market to use the property’s services. It includes research, direct sales, and strategies to meet the needs of the market, advertising, publicity,

Please feel free to ask any questions now or send me a note if there are other topics you would like to have addressed.

 All rights reserved – John Hogan, CHA CHE CMHS PhD

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