An Insight from HospitalityEducators.com and Young Hoteliers | A YouTube Smile

The 1st quarter of what WAS a new year is about wrap up.   We have likely all experienced certain successes and disappointments over the last quarter (and year)  and are looking forward to renewed enthusiasm .

Will the next quarter automatically bring changes? Of course it will , but changes are neither positive or negative until they are acted on.  Where do those changes come from?

To those of us under 40 years of age, we have had the habit of being able to or at times forced to follow the ideas and direction of those older and we hope, wiser for their experience.   For those of us over 40, we are expected to share some of our knowledge and at the same time, acknowledge that the next generation will have some exceptional ideas, energy and momentum that we should tap into.

In our HospitalityEducators.com training and certification programs, we rely on the balance offered by blended learning.   This approach includes case studies, some lecture from experienced faculty, substantial interaction in group discussions and videos.  Participants in our programs often span three generations of professionals looking to improve their professionalism and we are always looking for ways to make learning more enjoyable.

One You Tube that I often use was one created by and brought to us all by attendees at the The Young Hoteliers Summit.   This now annual Young Hoteliers Summit in 2014 had delegates and team members that came together from 26 schools, spanning 5 continents and 15 nationalities. Their energy and enthusiasm showed they were HAPPY, as can be seen in this short message!   We use it after lunch to get people re-energized and to see that ‘We are Happy’ is a mind set.

The Young Hoteliers Summit has a serious side and acts towards improving professional opportunities for young talent in hospitality. It is the first entirely student focused and student run hospitality summit, designed to reduce the gap between the key stakeholders — industry, academic institutions and students from leading hotel management schools around the world. Creating a platform for knowledge and idea exchange, networking opportunities and a friendly competition, it works to foster a dialogue on employment related topics between these stakeholders.

The 2nd video shows the business side of the event.

While I have not yet attended this Summit, I recognize the zeal and intensity of all who participate, regardless of age or country or any other descriptor.  We all need to learn how to be energized, motivated, focused and HAPPY.

The 2015 Summit is fast approaching and this year’s attendees know what they are looking forward to.

Do you?

.John Hogan       Kathleen Hogan

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Kathleen Hogan Ireland Sept 2013John Hogan Sept 2013DSCN0215Dr. John Hogan CHA CMHS CHE CHO and Kathleen Hogan MBA CHO are the co-founders of  HospitalityEducators.com, which was created in 2010 to be a resource for hotel owners and professionals as they sought to improve market share, occupancy, operational efficiency and profitability.  The husband and wife team are transitioning the original membership site concept and evolving the business model today to a focused resource offering consulting, training, and individualized support to both hospitality and other service businesses.   Services include keynote addresses workshops, online support, metrics measurement, marketing and customer service from a group of more than a dozen experienced professionals.   While continuing to serve hospitality, the demand for these types of services is growing and can be personalized.

John Hogan is also the principal of HoganHospitality.com, which provides a range of expert professional services for hotel owners, including professional development for organizations, training, consulting and expert witness services.

Contact information:  Kathleen Hogan  480-436-0283, John Hogan 602-799-5375 or  service@hospitalityeducators.com

Keynotes: 

 

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Recommended Reading from Hospitality Educators | Talk Like TED – This book should be required reading in every business program at the University level

ted  download

Talk Like TED: The 9 Public-Speaking Secrets of the World’s Top Minds

It is often said that fear of public speaking is one of mankind’s greatest fears.  As a professional educator and trainer who has given several thousand classes, talks, seminars and presentations, I understand that sense of angst that precedes appearing before a new crowd.  No one wants to embarrass themselves and everyone recognizes that instant global communication today creates instant sound bites – and we want ours to be great.

American author and keynote speaker Carmine Gallo has taken a phenomenon from the digital age – You Tube – and written a marvelous book on how the most successful speakers in the world deliver their messages.

The book is short – 255 pages, including notes – and is divided into 9 chapters that all make sense as they flow from one “ah-ha” moment to another.

The nine chapters are grouped into three segments and each chapter has illustrations that are to the point and clear as they explain their focused message:

Emotional

  1. Unleash the Master Within
  2. Master the Art of Storytelling
  3. Have a Conversation

Novel

  1. Teach me Something New
  2. Deliver Jaw- dropping Moments
  3. Lighten Up

Memorable

  1. Stick to the 18 Minute Rile
  2. Paint a Mental Picture with Multisensory Experiences
  3. Stay in Your Lane

Examples from the above chapters include:

  •  Howard Schultz and who shares that he wasn’t passionate about coffee, but that he wanted a 3rd place between home and work, where employees would be treated with respect and offer exceptional customer service. (p 19)  We all know about Starbucks.
  •  Storytelling illustrations from well known and previously unknown speakers who share their messages in just about any topic by building empathy and making it real and human (chapter 2)
  •  Collin Powell’s moving conversational approach regardless of crowd size (p.92-94)
  •  Understanding that while we all know there is much more detail in any message we hear, society has become so information overloaded that we need what is called The Twitter Friendly Headline (p.130-132). Hook the listener and they will pay attention and want more
  •   Bill Gates released mosquitoes in a talk about how disease is transmitted.  While only a tiny percentage of the talk, the jaw-dropping experience made the talk memorable and more (p.136-138)
  •  Comedians tell jokes – sometimes they are very funny and other times, well – we know.  Using anecdotes, observations and personal stories is not the same as telling jokes and is almost always more successful. (Chapter 6)

While sound bites capture only a highlight (or low point), the TED 18 minute rule is an essential part of forcing speakers to focus.  I hope to be invited to give a University commencement speech one day soon, and I would follow the late Steve Jobs model of 3 sub-topics in his DO WHAT YOU LOVE 2005 speech (p. 199)

Al Gore and Bono are certainly far apart on the presentation scheme of life, but note pages 210 and 218 to see how they made their messages  come alive and real

Finally, chapter 9 says it all on p. 240 – be authentic, open and transparent.

Talk Like TED – This book should be required reading in every business program at the University level AND for any professional who wants to improve communication skills.  I cannot say enough good things about it!

Highly Recommended!           Dr. John Hogan CHA CMHS CHE CHO

HospitalityEducators.com     HoganHospitality.com

Hospitality.jpg
Kathleen Hogan MBA CHO and Dr. John Hogan CHA CMHS CHE CHO are the co-founders of  HospitalityEducators.com, which was  created in 2010 to be a resource for hotel owners and professionals as they sought to improve market share, occupancy, operational efficiency and profitability.

The husband and wife team are transitioning the original membership site concept and evolving the business model today to a focused resource offering consulting, training, and individualized support to both hospitality and other service businesses

 Kathleen Hogan Ireland Sept 2013    John Hogan Sept 2013DSCN0215.   Services include keynote addresses workshops, online support, metrics measurement, marketing and customer service from a group of more than a dozen experienced professionals.   While continuing to serve hospitality, the demand for these types of services is growing and can be personalized.

John Hogan is also the principal of HoganHospitality.com, which provides a range of expert professional services for hotel owners, including professional development for organizations, training, consulting and expert witness services.

Contact information:  Kathleen Hogan  480-436-0283, John Hogan 602-799-5375 or service@hospitalityeducators.com

 

A question from HospitalityEducators.com| How does your hospitality business deliver exceptional service?

How does your hospitality business deliver exceptional service?

 It can be a message, a smile, a gesture or a grand event – enjoy this illustration of team work in delivering memorable and personalized customer service in a commercial from SN Brussels Airlines

 

Success does not come by accident or chance.

Contact us for assistance.

John.Hogan@HospitalityEducators.com or 602-799-5375

HospitalityEducators.com was created to help hospitality businesses address problems via a training and information resource site to help you increase your Hotel’s revenue, market share and profitability.  With more than 800 pages of tips, guides, best practices, strategies, plans, budgets, videos and resources, HospitalityEducators.com is the #1 independent website for hotel owners and managers.  This site can help you solve your problems now!      Read More  

KEYS TO SUCCESS  is the umbrella title for my 2011 programs, hospitality services and columns. This year’s writings focus on a variety of topics for hotel owners, managers and professionals including both my “HOW TO” articles, HOSPITALITY CONVERSATIONS™, Lessons from the Field™, Hotel Common Sense™ , THE P-A-R PRINCIPLE™  and Principles for Success.

Feel free to share an idea for a column at john.hogan@hospitalityeducators.com   anytime or contact me regarding consulting, customized workshops, speaking engagements … And remember – we all need a regular dose of common sense,


   John Hogan is a successful hospitality executive, educator, author and consultant and is a frequent keynote speaker and seminar leader at many hospitality industry events. He is Co-Founder of www.HospitalityEducators.com , which delivers focused and affordable counsel in solving specific challenges facing hospitality today.
www.HospitalityEducators.com  is a membership site offering a wide range of information, forms, best practices and ideas designed to help individual hoteliers and hospitality businesses improve their market penetration, deliver service excellence and increase their profitability.

www.HoganHospitality.com
Your Hospitality Resource for the Hotel Owner, Innkeeper, Manager and Hospitality Industry Associations.