Identity: Your Passport to Success | Recommended Reading from

Identity: Your Passport to Success …



It cannot be easy to find a novel way to write yet another book on self-branding of the individual, but I find that Stedman Graham has found his unique approaches and messages on ways to develop the success to be found in each of us.

With a foreword by John Maxwell and an afterword by Stephen Covey, one has reason to believe that the content between the two has substance and Graham hits the mark.

Using his Nine-Step Success Process, Graham uses interesting and believable examples of his own life on he addressed stereotype cause and effect situations.  He offers discussion and reason for thought on how we develop values as the base and center of our identity, as we feel it should be, not as others say it should be.

There are Questions to Consider at the end of chapters, and nuggets of inspiration in shaded boxes throughout.

I find Stedman Graham to be an excellent and precise writer – he gets to the point of his message clearly and with just enough background.

I also consider him to be a strong believer in what seems to be on the verge of extinction – the quality and competency of “thinking.”  He offers the proposition that we need to challenge the premise of traditional learning, where we learn to be a worker who finds a job and completes the assigned work. His dramatic point is the observation that so many of us program ourselves (or allow up others to program us) to do the same thing over and over and over again.  Is it any wonder that so many people change jobs?  Do we really all want to do and accomplish the absolute minimum to get by?

Graham’s nine steps start with the premise of the book title – identity.  He states it is essential to be honest with one’s self and he includes inspirational stories by a number of well-known names who hit the mark in their journeys and give us reason to think more about ours.

Graham makes the point that we really only have ourselves to blame if we miss the real hidden identity, resources and purpose that we all have hidden under the surface

Read this short book – find your true identity.

 John J. Hogan     CHA CHMS CHE CHO

Hospitality Educators                      Hogan Hospitality


Kathleen and John Hogan    #2    DSCN0412John J. Hogan CHA CMHS CHE CHO and Kathleen Hogan MBA CHO are the co-founders of, which was created in 2010 to be a resource for hotel owners and professionals as they sought to improve market share, occupancy, operational efficiency and profitability.

The husband and wife team are transitioning the original membership site concept and evolving the business model today to a focused resource offering consulting, training, and individualized support to both hospitality and other service businesses.   Services include keynote addresses workshops, online support, metrics measurement, marketing and customer service from a group of more than a dozen experienced professionals.   While continuing to serve hospitality, the demand for these types of services is growing and can be personalized.

John Hogan is also the principal of, which provides a range of expert professional services for hotel owners, including professional development for organizations, training, consulting and expert witness services.

Contact information:  Kathleen Hogan  480-436-0283, John Hogan 602-799-5375 or


Workshops Available: 

Two more reasons to smile = Compliment Day and Opposite Day

There was so much positive feedback on last week’s smiles from that we decided to add two more today.

 Compliment Day

When : Always January 24th

How nice of you to visit our site today. I can see by your choice of websites, that you are an intelligent person. You are a kind and inquisitive person. I love the way you……

Yes, its Compliment Day. Today is a great opportunity to say something positive about the people you come into contact with. Everyone has good attributes. …that’s right……. everyone.

  • Its a cinch to find compliments for family and loved ones, even for your Mother-in-Law. (Tip: She’s probably a good cook.)
  • Friends are friends because you see something good about them. Here’s an easy compliment to a friend: “Wow, you’re very intelligent…you choose your friends wisely”.
  • It’s more challenging to compliment your boss, or people you don’t like. Take up the challenge, and find a compliment for them today, too.

Remember: Mama said  “If you don’t have anything nice to say, don’t say anything”. After a long search for something good, if you just can’t find a compliment for them, then silence is golden.

Compliment Day is celebrated by offering sincere compliments to people you know. It is important that you are sincere. People will see right through insincerity, and you will do more harm than good.

How many compliments should you give out today? The common suggestion is five compliments. Yes, they should be to five different people.

Origin of Compliment Day:

This day was created in 1998 by Kathy Chamberlin, of Hopkinton, NH. and Debby Hoffman, of Concord, NH.

Opposite Day

When : Always January 24th

Opposite Day is a topsy, turvy day when everything you say, do, see, and hear are the opposite. If you say go left, you mean go right. If you say look up, it means look down. If you see your left foot…is it really your right?

Yesiree, Bob. Opposite Day can be a whole lot of fun. It can also be very, very confusing. This special day is celebrated primarily among school children. Sponge Bob Square Pants even got into the act, with an episode containing the whimsical nature of this day.

Thought for the Day: Opposites attract.

Origin of Opposite Day:

We have yet to discover who created this day, or the original date of creation. In true “Opposite Day” spirit, you have to look for someone who says “I didn’t create this day”, and go from there.

References to Opposite Day date back to around 2000. However, we found some casual reference to President Calvin Coolidge in the 1920’s. Is it possible that a president said one thing and meant another?

Success does not come by accident or chance.

Contact us for assistance. or 602-799-5375 was created to help hospitality businesses address problems via a training and information resource site to help you increase your Hotel’s revenue, market share and profitability.  With more than 1,000 pages of tips, guides, best practices, strategies, plans, budgets, videos and resources, is the #1 independent website for hotel owners and managers.  This site can help you solve your problems now!      Read More  

KEYS TO SUCCESS  is the umbrella title for my 2011-2012 programs, hospitality services and columns. This year’s writings focus on a variety of topics for hotel owners, managers and professionals including both my “HOW TO” articles, HOSPITALITY CONVERSATIONS™, Lessons from the Field™, Hotel Common Sense™ , THE P-A-R PRINCIPLE™  and Principles for Success.

Feel free to share an idea for a column at   anytime or contact me regarding consulting, customized workshops, speaking engagements … And remember – we all need a regular dose of common sense,


John Hogan is a successful hospitality executive, educator, author and consultant and is a frequent keynote speaker and seminar leader at many hospitality industry events. He is CEO and Co-Founder of , which delivers focused and affordable counsel in solving specific challenges facing hospitality today.  is a membership site offering a wide range of information, forms, best practices and ideas designed to help individual hoteliers and hospitality businesses improve their market penetration, deliver service excellence and increase their profitability.
Your Hospitality Resource for the Hotel Owner, Innkeeper, Manager and Hospitality Industry Associations.