RECOMMENDED READING {HINT} -The Answer to “How do we become successful” is in this book…..

,41XqOVMxPRL._SX330_BO1,204,203,200_     Jason Jennings is one of those people who communicates well both in a speech and on paper. This book, published in the now seemingly distant past (2002), shares “people in successful companies” stories and how they do it.

The examples he quoted remain solid performers more than a decade later and the reason remains the same: the leadership of certain companies are continuously committed to serving their customers profitably, but not at the expense of their staff.

The message is clear, simply stated and yet, unfortunately overlooked by so many organizations. I read this book about 10 years ago and it is as fresh today – so fresh, that I intend to make it’s message into a future workshop.

Contrast the leadership, the teams and success of Starbucks, Southwest Airlines, Disney, the New England Patriots and Apple with that of Chipolte, United Airlines, the Cleveland Browns, Sears and many others who have left the marketplace. There are great people at each of the companies/teams in the 2nd listing, but their leadership has not yet learned the lessons of how to make their teams excel!

The answers are in this book and in our minds.

Your comments and feedback are always welcome.

About John J. Hogan

John J. Hogan, CHA CMHS CHE CHO[1] is a career hotelier, author and educator who has held senior leadership with responsibility in several organizations involving operational, academic and entrepreneurial enterprise. He has been affiliated in management roles with Sheraton, Hilton, Dunfey (now Omni), Park Suite (now Embassy Suites), Med Center Inns of America, Best Western world headquarters and independent properties. He taught as an adjunct professor for more than 20 years at 3 different colleges and conducted more than 5,000 classes and workshops in his career as of 2016.

He is Co-Founder and Chief Learning Officer of, which was founded in 2010 as a solutions center for hotel owners and managers.   completely updated and has been facilitating the Certified Hotel Owners program for AAHOA since 2012, with a participant approval rating of over 97% and more than 1400 certifications to date.

As the principal of Hogan Hospitality, he has provided litigation support, hotel expert witness services and hotel owner support services. He holds a number of industry certifications and is a past recipient of the American Hotel & Lodging Association’s Pearson Award for Excellence in Lodging Journalism, as well as operational and marketing awards from international brands. He has served as President of both city and state hotel associations and as an elected Chair of a major brand Hotel Owners Council.

Specific new services, workshops and keynote topics can be found at, including



He is currently working with his partner Kathleen Hogan and others on several new projects including the HOTELIERMASTERMIND series, an eBook series with Howard Feiertag on hotel sales, two new web sites and a fresh set of Keynote and Workshop programs, hospitality services and columns.

He writes regular columns for a number of global online services, has published 500 columns and 225 blogs for industry publications. He co-authored (with Howard Feiertag, CHA CMP) LESSONS FROM THE FIELD – a COMMON SENSE APPROACH TO EFFECTIVE HOTEL SALES as well co-authoring the Supervisory Skill Builders from the Educational Institute. Hogan’s professional experience includes over 43 years in operations, service, sales & marketing, training, management development and asset management on both a single and multi-property basis.

He has supported numerous industry boards that deal with education and/or cultural diversity for more than 15 years. He served on the AH&LA Certification Commission of the Educational Institute and as brand liaison to the NAACP and AAHOA with his long term involvement in the Certified Hotel Owner program.

Contact: John Hogan                 602-799-5375

[1] Certified Hotel Administrator (CHA), Certified Master Hotel Supplier (CMHS), Certified Hospitality Educator (CHE), Certified Hotel Owner (CHO)


Recommended Reading from – Think Big, Act Small:How America’s Best Performing Companies Keep the Start-up Spirit Alive

Think Big, Act Small : How America’s Best Performing Companies Keep the Start-up Spirit Alive 

by Jason Jennings 

Comment: “The answer to business success is in the title! 

I have found that a great deal of research does not contribute to the improvement of process or people, but tends to be credited towards tenure or supporting a position already espoused by an organization. The information shared in this book offers a wonderful option to research, in that in provides real world solutions to real world problems.

The Jennings research analyzed more than 100,000 companies to find the characteristics of success that may elude many of us. The group discovered practical approaches to achieving consistency in performance, revenues, team work and results. There are specific action steps that can be evaluated and replicated, which is what I consider the purpose of research.

I had the opportunity to hear a portion of a Jennings keynote once – he is dynamic and interesting.

John Hogan

HoganHospitality com
HospitalityEducators com

Feel free to share an idea for a column at anytime or contact me regarding consulting, customized workshops, speaking engagements … And remember – we all need a regular dose of common sense.

John Hogan is a successful hospitality executive, educator, author and consultant and is a frequent keynote speaker and seminar leader at many hospitality industry events.  He is Co-Founder of a consortium ( of successful corporate and academic professionals delivering focused and affordable counsel in solving specific challenges facing hospitality today. is a membership site offering a wide range of information, forms, best practices and ideas designed to help individual hoteliers and hospitality businesses improve their market penetration, deliver service excellence and increase their profitability. Individuals wishing to contribute materials may send them to Special pricing is in effect for a limited time that also includes a complimentary copy of LESSONS FROM THE FIELD- A COMMON SENSE APPROACH TO EFFECTIVE HOTEL SALES.

Consulting Expertise and Research Interest

  1. Sales Management and training
  2. Turn-around and revenue management
  3. Professional Development for the Organization and the Individual
  4. Customer Service
  5. Making Cultural Diversity Real
  6. Developing Academic Hospitality programs
  7. Medical Lodging Consulting

If you need assistance in any of these areas or simply an independent review or opinion on a hospitality challenge, contact me directly for a prompt response and very personalized attention.

Your Hospitality Resource for the Hotel Owner, Innkeeper, Manager and Hospitality Industry Associations


Dr. John Hogan, CHE CHA CMHS     United States – Phoenix, Phone: 602-799-5375 Email: