Focus on fundamentals
Earle Nightingale, in his award winning Lead the Field, identified four fundamentals that are universal for success in any business. These included
1. research and development
3. operations and
Our industry needs to include successful understanding and focus of these fundamentals as markets and products continue to evolve.
A direct question – Do you know and practice the 4 Steps Needed to LEAD THE FIELD? ?
- How many hotels, spas, clubs, restaurants and other hospitality businesses really pay attention to all of these four fundamentals?
- Do you pay attention to more than one of them?
- More than two regularly?
- When was the last time you actually conducted research on your customers’ preferences?
- When did you last evaluate the financial practices of your hospitality business?
How many academic programs or universities address these? I fear that not enough do, although I am aware of a handful that work hard to blend them into their curriculum.
Focusing on the fundamentals may not be as flashy as the latest online or social media promotion, but the fundamentals are hard to argue with.
Success in hotels and hospitality does not come by accident or chance.
We can help
John.Hogan@HospitalityEducators.com or 602-799-5375
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|KEYS TO SUCCESS is the umbrella title for my 2012 programs, hospitality services and columns. This year’s writings focus on a variety of topics for hotel owners, managers and professionals including both my “HOW TO” articles, HOSPITALITY CONVERSATIONS™, Lessons from the Field™, Hotel Common Sense™ , THE P-A-R PRINCIPLE™ and Principles for Success.|
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John Hogan is a successful hospitality executive, educator, author and consultant and is a frequent keynote speaker and seminar leader at many hospitality industry events. He is CEO and Co-Founder of www.HospitalityEducators.com , which delivers focused and affordable counsel in solving specific challenges facing hospitality today.
www.HospitalityEducators.com is a membership site offering a wide range of information, forms, best practices and ideas designed to help individual hoteliers and hospitality businesses improve their market penetration, deliver service excellence and increase their profitability.
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