Our industry lost a significant and memorable leader a year ago, with the passing of Jack Vaughn, CHA. This is a reminder that we all need each other to succeed.

Finding the Essence of Innovation in Creative Pairs


A persuasive examination of the very character of what makes success. This is an interesting read and one that I found to be very real because of two sets of people I found in my hospitality career to be excellent illustrations of such key partnerships. I will reveal them at the end of the review In today’s overexposed world of instant communication, the notion of celebrity as a single performer or player receives an enormous amount of attention, social media in a whirl of blatant over reporting. Yet, and when one does stop to assess the results of that celebrity, performer or player, it often is the team, the band, the back of the house support and others that actually made that performer or player seem to excel. “Powers of Two” is a persuasive examination of the very character of what makes success. It does not examine or look at entire teams, but looks at how many combinations of TWO people have reached unheard of or unexpected successes, discoveries and accomplishment over a period of several hundred years. Using detailed research and interviews, author Joshua Shenk surveys well-known, resourceful and unusually original pairs in a range of human endeavors: • art – Theo and Vincent Van Gogh • aviation- Orville and Wilbur Wright • basketball – Larry Bird and Magic Johnson • civil rights – Ralph Abernathy and Martin Luther King, Jr. • comedy – Dave Chappelle and Neal Brennan • dance – George Balanchine and Suzanne Farrell • entertainment- Jerry Lewis and Dean Martin • finance -Warren Buffett and Charlie Munger • music – Lennon and McCartney • music – David Crosby and Graham Nash • science – Marie and Pierre Curie • technology – Steve Jobs and Steve Wozniak of Apple • womens rights – Susan Anthony and Elizabeth Stanton This is the 1st book I have read by Shenk, and he has a style that is interesting and engaging.He shares stories that include some we have heard (the Beatles, some TV and comedies, Jobs and Apple) but he does more than repeat yarns.He assesses the POWERS OF TWO in six areas: 1. meeting 2. confluence 3. dialectics 4. distance 5. the infinite game 6. interruptionHe looks for the connectivity that links the two-s together and his analysis makes the energy and sometimes even the conflicts make sense. He examines rivalries, competitive spirits and the overall desire to be better with another than perhaps one can be by themselves.He contrasts the member of the pair that is more the one who imagines with the one that is more the one who delivers, but he does not imply that either is more or less important than the other. This analysis is certainly not always easy, and it is a compliment to author Shenk on how well he describes all these people over time, industries, genders and passionI wonder who is the influence or other in his “two? The teams of two I have always been impressed with: 1. Jack Vaughn and Joe Henry in 1975 joined forces to create what had originally been envisioned as primarily a seasonal hotel in Nashville near the Grand Old Opry. This pair created a vision that grew to be the 3000 room Opryland Hotel that became world class in their 25 years together. To those who know them, we all realize the strengths and operational skills of Joe Henry allowed Jack Vaughn to use his PR and hospitality competencies which resulted in one of the finest convention hotels in the US. 2. Around the same period, Bob Hazard and Gerry Petitt joined forces initially at Best Western to expand that brand. When they discovered the association business model did not allow them to operate in the entrepreneurial way they preferred, they moved to Quality Courts in 1980 and together worked with others to create what became one of the worlds largest hotel franchisors, CHOICE HOTELS. Hazard was the ultimate ideas and marketing guy, while Petitt made the systems work. Henry, Vaughn, Petitt and Hazard were all very good at what they did, but none of them would have been nearly as successful without their key in their POWER OF TWO! Highly recommended! John Hogan CHA CMHS CHE CHO Hospitality Educators Hogan Hospitality John Hogan CHA CMHS CHE CHO and Kathleen Hogan MBA CHO are the co-founders of HospitalityEducators.com, which was created in 2010 to be a resource for hotel owners and professionals as they sought to improve market share, occupancy, operational efficiency and profitability. The husband and wife team are transitioning the original membership site concept and evolving the business model today to a focused resource offering consulting, training, and individualized support to both hospitality and other service businesses. Services include keynote addresses workshops, online support, metrics measurement, marketing and customer service from a group of more than a dozen experienced professionals. While continuing to serve hospitality, the demand for these types of services is growing and can be personalized. John Hogan is also the principal of HoganHospitality.com, which provides a range of expert professional services for hotel owners, including professional development for organizations, training, consulting and expert witness services. Contact information: Kathleen Hogan 480-436-0283, John Hogan 602-799-5375 orservice@hospitalityeducators.com