As a hotelier and professional seminar leader who works with hotel owners and managers in trying to help them improve their ratings, this book makes sense and I intend to recommend parts of it.
I find some of the book logical, but some it very repetitive. Some of the chapters are hard to follow, while others offer very specific suggestions. It has excellent insights for rookies, but some of the messages are a bit too fundamental for many businesses.
Many of the graphics and illustrations are unnecessarily too small to have much value as they are very hard to read.
It is overall a solid primer and good for businesses who are just entering the digital age. The authors do a credible job at explaining how different sites (Google + vs. Yelp vs. TripAdvisor, etc.) work and then offering ideas on how to use different approaches for these sites.
“Five Stars” authors Couzin and Grappone offer some practical answers and possible ways to make online reviews a positive marketing avenue for business.
Dr. John Hogan
John Hogan Kathleen Hogan
Dr. John Hogan CHA CMHS CHE CHO and Kathleen Hogan MBA CHO are the co-founders of HospitalityEducators.com, which was created in 2010 to be a resource for hotel owners and professionals as they sought to improve market share, occupancy, operational efficiency and profitability. The husband and wife team are transitioning the original membership site concept and evolving the business model today to a focused resource offering consulting, training, and individualized support to both hospitality and other service businesses. Services include keynote addresses workshops, online support, metrics measurement, marketing and customer service from a group of more than a dozen experienced professionals. While continuing to serve hospitality, the demand for these types of services is growing and can be personalized.
John Hogan is also the principal of HoganHospitality.com, which provides a range of expert professional services for hotel owners, including professional development for organizations, training, consulting and expert witness services.
Contact information: Kathleen Hogan 480-436-0283, John Hogan 602-799-5375 or firstname.lastname@example.org
- It’s the Size of Your Idea, Not the Size of Your Budget
- 15 Timeless Philosophies in Leadership and Hospitality
- Becoming a Class of One
- Where is Your Desk?
- THE Service Code
- From the Chalkboard to the Front Line – What They Don’t Teach You at Hotel School
- Understanding Brands Maximizing the Equity in All of Your Hospitality Brands
- Russell Rules – Teams Win
- Pilgrims to Pioneer