Ten ways to reach 5,000+ potential customers for under $500| HospitalityEducators.com Tip of the Week

Over the last several years, I have shared ideas in columns that have  addressed the guest experience and delivering service.  These columns have generated a high level of reader interest and a future article will recap of some of their comments on impressions of service levels, customer expectations and service codes.

An underlying theme in these columns is the ongoing need for all of us to retain the “high touch” personality that is the heart in hospitality.  Technology is an important ingredient in the guest experience, but it is not the reason guests list when sharing why they make the decision to return to a hotel or to demonstrate loyalty.

Time for reflection

If you think back on your career, a major step was when you were entitled to your first business card.  That “entitlement” was sort of a rite of passage – a sign of having “made it.”  Chances are that you gave that card to as many people as you could – at least for a while.  As time wore on, you did not have to re-print as many as the first year.  Other things took priority. Technology took more of our time and communication focus.

Many successful people continue to re-order their cards regularly, as they find that business cards are one of the most under-utilized sales tools in the hospitality industry by many people.

Today, successful hoteliers, sales managers, general managers and owners value this low-cost, easy-to-carry, easy-to distribute sales piece as one of their most valuable tools. Prior to the late 1990s, most business cards were fairly basic – name, title, company name and address, phone number and perhaps the company slogan or motto.  Today’s cards contain much more information

  • the above basics
  • proper brand identity if you belong to a referral group or franchise
  • email and web-site address
  • social media information
  • cell or home number if you have the kind of position or personality that is service sensitive enough to warrant the kind of commitments that tell existing and POTENTIAL customers that you care MORE than your competition.  (Yes, I have a bias here regarding service.)

Today’s cards may be a dual or a tri-fold in design, listing

  • your property’s facilities in some detail, such as number and types of accommodations
  • banquet or meeting capacity
  • special services, such as saunas or spas, casinos or recreational facilities
  • amenities such as managers’ receptions or continental breakfast

Some include detailed maps from nearby interstate highways and others feature four-color photographs of the hotel or perhaps the view from the hotel’s front door.  The decision is yours on content, but your local printer, hotel association or franchise director can give you a wealth of options that have been successful for others.

After the cards are printed, what is next? The next is the fun AND critical part of using them effectively: distribution.

Following are some ideas we have seen used at hotels throughout the world:

  1. As an introduction to almost everyone you meet for the first time  – one never knows when they might need lodging/meeting/food services in your area
  2. In all correspondence – even with technology, everyone has some kind of card case or the option to paste the info into their computer from your card
  3. In all billing – a thank you on the back of your card can have great goodwill!
  4. In all payments – your suppliers also need edging/meeting/food services in your area at some point. We must all learn to regularly ASK FOR THE SALE!
  5. At all industry and business meetings – we all need to network
  6. In your restaurant – if you meet and greet guests (as either the GM, sales manager or restaurant manager). Let them know you care about them
  7. At check-in/out – A rack at the desk works for some hotels, but a sales manager or GM personally thanking EXISTING guests at checkout and asking them to return impresses many travelers.  Giving business cards is a reminder of the experience that they might relate to others back home. This is great referral potential and a way to build guest loyalty.
  8. For complimentary or discounting purposes when appropriate
  9. With all sales and marketing promotional pieces – put a name with the hotel and finally
  10. As a thank-you; a personal note is just that – a time taking, individualized sign of appreciation.

Business cards today can cost as little as five cents each.  Giving 20 out per business day equals roughly 100 per week, 450 per month and 5,400 per year. Can you think of any other personally delivered message that exists for under $500 a year?

              “In sales, you must make the customer remember you”                                            Victor Kiam, former owner, New England Patriots,  Former CEO, Remington Shavers

Keys to Success Hospitality Tip of the Week:

Focus on Operations & Profitability Recognize that supporting and offering English as a 2nd Language is an investment, not an expense for many areas in the hotel. It helps everyone to improve communication, to feel more involved and that the person learning English is cared about as an individual by the employer.

Feel free to share an idea for a column at  John@hoganhospitality.com anytime or contact me regarding consulting, customized workshops, speaking engagements …………. And remember – we all need a regular dose of common sense.  602-799-5375 

As Co-Founder of a consortium (www.HospitalityEducators.com) of successful corporate and academic mentors delivering focused and affordable counsel in solving specific challenges facing the hospitality industry, I invite readers to visit our site that offers a wide range of information, forms, best practices and ideas that are designed to help individual hoteliers and hospitality businesses improve their market penetration, deliver service excellence and increase their profitability.

Consulting Expertise and Research Interest

  1. Sales Management and training
  2. Turn-around and revenue management
  3. Professional Development for the Organization and the Individual
  4. Customer Service
  5. Making Cultural Diversity Real
  6. Developing Academic Hospitality programs
  7. Medical Lodging Consulting

If you need assistance in any of these areas or simply an independent review or opinion on a hospitality challenge, contact me directly for a prompt response and very personalized attention.

www.HoganHospitality.com Your Hospitality Resource for Hotel Owners, Innkeepers, Managers and Associations

Re2pect – to receive it, one has to give it

 

Aretha Franklin has sung about it for the past 50 years.  aretha

The United States military has evolved from the pain experienced by the soldiers returning from Vietnam to today’s infantry and front line soldiers that  are shown civility and honor in a changing world.

 

      

 

 

 

 




Photo credit Welcome Home a Hero program by Harriet Baskas

 

Success does not come by accident or chance.

Contact us for assistance.

John.Hogan@HospitalityEducators.com or 602-799-5375

HospitalityEducators.com was created to help hospitality businesses address problems via a training and information resource site to help you increase your Hotel’s revenue, market share and profitability.  With more than 2,000 pages of tips, guides, best practices, strategies, plans, budgets, videos and resources, HospitalityEducators.com is the #1 independent website for hotel owners and managers.  This site can help you solve your problems now!

KEYS TO SUCCESS  is the umbrella title for my ongoing programs, hospitality services and columns. This year’s writings focus on a variety of topics for hotel owners, managers and professionals including both my “HOW TO” articles, HOSPITALITY CONVERSATIONS™, Lessons from the Field™, Hotel Common Sense™ , THE P-A-R PRINCIPLE™  and Principles for Success.

Feel free to share an idea for a column at john.hogan@hospitalityeducators.com   anytime or contact me regarding consulting, customized workshops, speaking engagements … And remember – we all need a regular dose of common sense,


 
Dr. John Hogan CHA CHE Oct 2010 ChicagoJohn Hogan is a successful hospitality executive, educator, author and consultant and is a frequent keynote speaker and seminar leader at many hospitality industry events. He is CEO and Co-Founder of www.HospitalityEducators.com , which delivers focused and affordable counsel in solving specific challenges facing hospitality today.

www.HospitalityEducators.com  is a membership site offering a wide range of information, forms, best practices and ideas designed to help individual hoteliers and hospitality businesses improve their market penetration, deliver service excellence and increase their profitability.

www.HoganHospitality.com

Expert professional services for hotel owners.

Two more reasons to smile = Compliment Day and Opposite Day

There was so much positive feedback on last week’s smiles from HospitalityEducators.com that we decided to add two more today.

 Compliment Day

When : Always January 24th

How nice of you to visit our site today. I can see by your choice of websites, that you are an intelligent person. You are a kind and inquisitive person. I love the way you……

Yes, its Compliment Day. Today is a great opportunity to say something positive about the people you come into contact with. Everyone has good attributes. …that’s right……. everyone.

  • Its a cinch to find compliments for family and loved ones, even for your Mother-in-Law. (Tip: She’s probably a good cook.)
  • Friends are friends because you see something good about them. Here’s an easy compliment to a friend: “Wow, you’re very intelligent…you choose your friends wisely”.
  • It’s more challenging to compliment your boss, or people you don’t like. Take up the challenge, and find a compliment for them today, too.

Remember: Mama said  “If you don’t have anything nice to say, don’t say anything”. After a long search for something good, if you just can’t find a compliment for them, then silence is golden.

Compliment Day is celebrated by offering sincere compliments to people you know. It is important that you are sincere. People will see right through insincerity, and you will do more harm than good.

How many compliments should you give out today? The common suggestion is five compliments. Yes, they should be to five different people.


Origin of Compliment Day:

This day was created in 1998 by Kathy Chamberlin, of Hopkinton, NH. and Debby Hoffman, of Concord, NH.

Opposite Day

When : Always January 24th

Opposite Day is a topsy, turvy day when everything you say, do, see, and hear are the opposite. If you say go left, you mean go right. If you say look up, it means look down. If you see your left foot…is it really your right?

Yesiree, Bob. Opposite Day can be a whole lot of fun. It can also be very, very confusing. This special day is celebrated primarily among school children. Sponge Bob Square Pants even got into the act, with an episode containing the whimsical nature of this day.

Thought for the Day: Opposites attract.


Origin of Opposite Day:

We have yet to discover who created this day, or the original date of creation. In true “Opposite Day” spirit, you have to look for someone who says “I didn’t create this day”, and go from there.

References to Opposite Day date back to around 2000. However, we found some casual reference to President Calvin Coolidge in the 1920’s. Is it possible that a president said one thing and meant another?

Success does not come by accident or chance.

Contact us for assistance.

John.Hogan@HospitalityEducators.com or 602-799-5375

HospitalityEducators.com was created to help hospitality businesses address problems via a training and information resource site to help you increase your Hotel’s revenue, market share and profitability.  With more than 1,000 pages of tips, guides, best practices, strategies, plans, budgets, videos and resources, HospitalityEducators.com is the #1 independent website for hotel owners and managers.  This site can help you solve your problems now!      Read More  

KEYS TO SUCCESS  is the umbrella title for my 2011-2012 programs, hospitality services and columns. This year’s writings focus on a variety of topics for hotel owners, managers and professionals including both my “HOW TO” articles, HOSPITALITY CONVERSATIONS™, Lessons from the Field™, Hotel Common Sense™ , THE P-A-R PRINCIPLE™  and Principles for Success.

Feel free to share an idea for a column at john.hogan@hospitalityeducators.com   anytime or contact me regarding consulting, customized workshops, speaking engagements … And remember – we all need a regular dose of common sense,


 

John Hogan is a successful hospitality executive, educator, author and consultant and is a frequent keynote speaker and seminar leader at many hospitality industry events. He is CEO and Co-Founder of www.HospitalityEducators.com , which delivers focused and affordable counsel in solving specific challenges facing hospitality today.
www.HospitalityEducators.com  is a membership site offering a wide range of information, forms, best practices and ideas designed to help individual hoteliers and hospitality businesses improve their market penetration, deliver service excellence and increase their profitability.

www.HoganHospitality.com
Your Hospitality Resource for the Hotel Owner, Innkeeper, Manager and Hospitality Industry Associations.

Smiles from HospitalityEducators.com | or There are always reasons to celebrate something….and to have a special in the F&B Outlets

The late Andy Rooney had a knack of making listeners or readers smile when he brought to our attention a “tongue in cheek” observation about unusual events or every day activities.

We in the hospitality industry all know the major holidays and events to link special meals and promotions to, but there are literally hundreds of others.    I once hired Max Hitchins of Australia to lead a workshop on this topic and the ideas he shared has led me at different times to look for other, more unusual “events” or days to celebrate locally or in-house and at ZERO cost.  The staff is less bored and may become more energized and the guests appreciate the creativity.

Here are four quick ideas you can use over the next five days:

National Hugging Day

When: Always January 21st

What a great day! This is an opportunity to give and to receive. Give a hug, and you automatically receive one in return. Sure, someone might not hug back. But, how often does that happen!?!

Hugs are loving. Hugs are therapeutic. Hugs are caring. Hugs are celebratory.  Hugs make you feel good inside. Have you ever received a hug from someone who didn’t care? I didn’t think so. That’s proof positive that you’re loved and cared about.

Celebrate today by giving hugs to family, friends and loved ones. You’ll love the warm feeling you get.

Origin of National Hugging Day:

National Hugging Day was created in 1986 by Rev. Kevin Zaborney from Caro, Michigan. Strangely, this day is copyrighted. One would think that hugs should be given freely and without recourse. Regardless, we are thankful to the Reverend Zaborney for creating this day and would love to thank him with a big hug.

 National Pie Day

When : Always January 23rd

The American Pie Council created this day simply to celebrate the pie.

National Pie Day is a special day that is set aside to bake and cook all of your favorite pies. On this day, you are also encouraged to bake a few new pie recipes. And most importantly, it’s a day to eat pies!

A great way to celebrate National Pie Day is to bake some pies and give them away to friends, neighbors, and relatives. You never know, you may be starting a tradition of pie giving between your friends and family.

The American Pie Council sponsors the National Pie Championships. Some of the best pie makers in the world enter their pies.  Perhaps you will enter and win the “American Pie Council’s Best Pie in America” award.


Origin of National Pie Day:

National Pie Day was created by the American Pie Council. The American Pie Celebration began in 1986 to commemorate Crisco’s 75th anniversary of “serving foods to families everywhere.”

National Handwriting Day

When : Always January 23rd

National Handwriting Day is an opportunity to reintroduce yourself to a pen or pencil and a piece of paper. In this day of computers, more and more information, notes, and letters are sent back and forth via a keyboard and cyberspace.

According to the Writing Instrument Manufacturers Association (WIMA) website “The purpose of National Handwriting Day is to alert the public to the importance of handwriting. According to WIMA, National Handwriting Day is a chance for all of us to re-explore the purity and power of handwriting.”

Some of the available documentation we read, suggests concern by stationary, paper companies, and pen and pencil manufacturers that the electronic world will shrink demand for their products. But, indeed, statistics show that pen(or pencil) and paper are alive and well, with a growing demand.

Participate in National Handwriting Day by writing a note or letter to someone. Love letters are cool. Notes to people who are ill or incapacitated will be well received.


Origin of National Handwriting Day:

National Handwriting Day was established by the Writing Instrument Manufacturers Association  in 1977. Their motive is obvious…to promote the consumption of pens, pencils, and writing paper.

January 23rd was chosen because this is the birthday of John Hancock. John Hancock was the first person to sign the Declaration of Independence.

Beer Can Appreciation Day

When : Always January 24th

Now here’s a day that some of us can really get into!  Actually, the stuff is what is usually appropriated, especially when it icy cold on a hot day.

Beer Can Appreciation Day celebrates that great day in 1935 when beer was first sold in cans.

Okay, laugh if you will. But, believe me when I say that Beer Can Appreciation Day is a big and important day to many people.

A lot of people do not know that there’s a huge number of beer can collectors out there. Collectors meticulously open a beer can from the bottom, empty it (and drink the beer, of course), then wash and dry it. For beer can collectors, there is no shortage of types of beer, cans and bottles, and sizes. A beer can collector may have hundreds of cans and bottles.

News You Can Use: There’s a market for beer cans. If you come across an old can, do not throw it out. Rather, check out the prices in a collector’s catalog, or on Ebay.

Beer Can Appreciation Day provides us with the opportunity to enjoy and appreciate the many different kinds of beer cans. Enjoy today by starting, or adding to your beer can collection. As you empty the new cans, drink the contents. After all, you don’t want to be wasteful do you?

Important Note: Please drink responsibly. And, if you drink…….don’t drive.

__________________________________________________________________________

Success does not come by accident or chance.

Contact us for assistance.

John.Hogan@HospitalityEducators.com or 602-799-5375

HospitalityEducators.com was created to help hospitality businesses address problems via a training and information resource site to help you increase your Hotel’s revenue, market share and profitability.  With more than 1,000 pages of tips, guides, best practices, strategies, plans, budgets, videos and resources, HospitalityEducators.com is the #1 independent website for hotel owners and managers.  This site can help you solve your problems now!      Read More  

KEYS TO SUCCESS  is the umbrella title for my 2011-2012 programs, hospitality services and columns. This year’s writings focus on a variety of topics for hotel owners, managers and professionals including both my “HOW TO” articles, HOSPITALITY CONVERSATIONS™, Lessons from the Field™, Hotel Common Sense™ , THE P-A-R PRINCIPLE™  and Principles for Success.

Feel free to share an idea for a column at john.hogan@hospitalityeducators.com   anytime or contact me regarding consulting, customized workshops, speaking engagements … And remember – we all need a regular dose of common sense,


 

John Hogan is a successful hospitality executive, educator, author and consultant and is a frequent keynote speaker and seminar leader at many hospitality industry events. He is CEO and Co-Founder of www.HospitalityEducators.com , which delivers focused and affordable counsel in solving specific challenges facing hospitality today.
www.HospitalityEducators.com  is a membership site offering a wide range of information, forms, best practices and ideas designed to help individual hoteliers and hospitality businesses improve their market penetration, deliver service excellence and increase their profitability.

www.HoganHospitality.com
Your Hospitality Resource for the Hotel Owner, Innkeeper, Manager and Hospitality Industry Associations.

Hotels and Hospitality Businesses Must Make Strategic Planning Part of their Every Day Actvities

  Strategic Planning should be PRACTICAL

Peter Drucker introduced the term management by objectives more than 50 years ago.

  1. With his approach to strategic planning, options were identified, considered, discussed and executed.
  2. Using the SWOT analysis (strengths, weaknesses, opportunities, and threats), hoteliers can actively deal with OTAs, revenue management, asset protection, staff development, competitive marketplaces, and proper market positioning.
  3.  Dealing with these and other issues cannot happen by themselves and will require senior management commitment and support.
  4. These activities can be blended into manageable activities, including:
  •  The full SWOT Analysis
  •  Long-Term Vs. Short-Term
  • Marketing and Sales Plans
  • Budgeting: Focus, Energy, Money
  • ROI Improvement: Revenue Growth, Expenses, Business Fundamentals
  • Staff Performance: Goal Setting, quarterly reviews, semi-annual feedback, annual appraisals and more

We at HospitalityEducators.com have developed a new Leadership Program that assists organizations to refine their approaches to making their hospitality businesses more successful.

This Leadership development component integrates the tangible and intangible qualities of successful leaders.  Participants will acquire an understanding of leadership styles, roles and the management skills needed to compete in the marketplace.

In my 35+ year career as a hotelier, educator and consultant, I have seen repeated successes of those who take the time to follow this process.  We write on it often, share approaches on our site and know it works.

Success does not come by accident or chance.

Contact us for assistance.

John.Hogan@HospitalityEducators.com or 602-799-5375

HospitalityEducators.com was created to help hospitality businesses address problems via a training and information resource site to help you increase your Hotel’s revenue, market share and profitability.  With more than 1,000 pages of tips, guides, best practices, strategies, plans, budgets, videos and resources, HospitalityEducators.com is the #1 independent website for hotel owners and managers.  This site can help you solve your problems now!      Read More  

KEYS TO SUCCESS  is the umbrella title for my 2011-2012 programs, hospitality services and columns. This year’s writings focus on a variety of topics for hotel owners, managers and professionals including both my “HOW TO” articles, HOSPITALITY CONVERSATIONS™, Lessons from the Field™, Hotel Common Sense™ , THE P-A-R PRINCIPLE™  and Principles for Success.

Feel free to share an idea for a column at john.hogan@hospitalityeducators.com   anytime or contact me regarding consulting, customized workshops, speaking engagements … And remember – we all need a regular dose of common sense,


 

John Hogan is a successful hospitality executive, educator, author and consultant and is a frequent keynote speaker and seminar leader at many hospitality industry events. He is CEO and Co-Founder of www.HospitalityEducators.com , which delivers focused and affordable counsel in solving specific challenges facing hospitality today.
www.HospitalityEducators.com  is a membership site offering a wide range of information, forms, best practices and ideas designed to help individual hoteliers and hospitality businesses improve their market penetration, deliver service excellence and increase their profitability.

www.HoganHospitality.com
Your Hospitality Resource for the Hotel Owner, Innkeeper, Manager and Hospitality Industry Associations.

The Value of A Good Idea – Problem Solving from HospitalityEducators.com

What’s the Problem

Too small a budget to find new marketing approaches, or are there options?

We have all seen good ideas at various business we interact with, yet we seldom think about ways we might make them work at our hospitality businesses.  The following is one of dozens of videos that are part of the learning process at HospitalityEducators.com.

Click here for the direct link

Action Steps

  1. Look at this short video and ask your team at the next meeting to identify three ideas from companies they interact with.
  2. Create a mini contest among the team and introduce at least two ideas this month from the best of their suggestions.
  3. In less than six months, you could have as many as a dozen new approaches in operations, marketing, purchasing or training that could cost little more than time.


————————————————————————-


Success does not come by accident or chance.

Contact us for assistance.

John.Hogan@HospitalityEducators.com or 602-799-5375

HospitalityEducators.com was created to help hospitality businesses address problems via a training and information resource site to help you increase your Hotel’s revenue, market share and profitability.  With more than 1,000 pages of tips, guides, best practices, strategies, plans, budgets, videos and resources, HospitalityEducators.com is the #1 independent website for hotel owners and managers.  This site can help you solve your problems now!      Read More  

KEYS TO SUCCESS  is the umbrella title for my 2011-2012 programs, hospitality services and columns. This year’s writings focus on a variety of topics for hotel owners, managers and professionals including both my “HOW TO” articles, HOSPITALITY CONVERSATIONS™, Lessons from the Field™, Hotel Common Sense™ , THE P-A-R PRINCIPLE™  and Principles for Success.

Feel free to share an idea for a column at john.hogan@hospitalityeducators.com   anytime or contact me regarding consulting, customized workshops, speaking engagements … And remember – we all need a regular dose of common sense,


   John Hogan is a successful hospitality executive, educator, author and consultant and is a frequent keynote speaker and seminar leader at many hospitality industry events. He is Co-Founder of www.HospitalityEducators.com , which delivers focused and affordable counsel in solving specific challenges facing hospitality today.
www.HospitalityEducators.com  is a membership site offering a wide range of information, forms, best practices and ideas designed to help individual hoteliers and hospitality businesses improve their market penetration, deliver service excellence and increase their profitability.

www.HoganHospitality.com
Your Hospitality Resource for the Hotel Owner, Innkeeper, Manager and Hospitality Industry Associations.

A smile from HospitalityEducators.com| August 13 is the day to celebrate LEFT HANDER’s Day

Our monthly sharing of a smile.

Our industry is challenging and this  blog regularly covers a range of hospitality topics: brands, budgets, service, operations, learning, marketing, profitability, planning and more.  Reader feedback here and from my columns are often positive and it is reassuring that we offer and provide  practical and affordable counsel in our consulting, workshops, writing and our membership service @ HospitalityEducators.com .

It is also good to appreciate the value of a smile and we offer at least one each month with a special “holiday”.  Some of them can be part of a marketing promotion in a club or restaurant, while others are just enjoyable to read!

Left Hander’s Day

When:  Always on August 13th

If you are a Leftie, Then Left Handers Day is just for you!

Left Handers, also commonly referred to as Southpaws, are the brunt of more than their share of jokes all year long. It isn’t always easy being a leftie, but for those of us who are, would have it no other way. Lefties are proud of it.

The world is built for right handers. Examples are everywhere. For example:

  • In school, have you ever seen a left handed desk? They don’t exist.
  • Many left handed items cost more.
  • Novelty coffee mugs are made with the picture or text for a right handed pick-up.
  • Scissors for for right handers. Only a lefty would understand this.
  • The computer mouse you are using as you read this is designed for right handers.

Did you Know? Right handed people operate in the left side of the brain. Left handed people use the right side. Therefore, only left handed people are in their right mind.

Left-Hander’s certainly earned the right to have a day dedicated to them. And, August 13th is that day. So take a minute to appreciate your left handed friends and loved ones. You might even  send them a Left Handed Day E-card to show your respect.

Remember today and every day: “Lefties have rights!”

As left-handers, we never do anything “right”

Left Handed Facts and Trivia:

  • Sinistrophobia is the fear of left-handedness or things on the left side.
  • While many people are left handed, very few are 100% left handed. For example, many Left handers golf and bat right handed. On the other hand, there is a high percentage of righties who are 100% right-handed.
  • Lefties are also called “southpaws”. The term was coined in baseball to describe a left handed pitcher.
  • Tuesdays are Lefties luck day.
  • Only about 10% of the population is left handed.
  • During the 1600’s people, thought left handers were witches and warlocks.
  • International Left Hander’s Day was first celebrated on August 13, 1976. It was started by Lefthander’s International.
  • They say everyone was born right handed, and only the greatest overcome it.
  • It is believed that all polar bears are left handed. Also see Polar Bear Day.
  • There is a rumor that octopuses have but one right hand. Scientists are diligently studying this issue.

Think about it: Everyone is a Left Hander in Left Hand, West Virginia.

Lefthander’s Slogan: “Everyone is born right-handed. Only the greatest overcome it”. (Brilliant Author unknown)   source: http://holidayinsights.com/other/lefthand.htm

__________________________________________________________________________

Success does not come by accident or chance.

Contact us for assistance.

John.Hogan@HospitalityEducators.comor 602-799-5375

HospitalityEducators.com was created to help hospitality businesses address problems via a training and information resource site to help you increase your Hotel’s revenue, market share and profitability.  With more than 800 pages of tips, guides, best practices, strategies, plans, budgets, videos and resources, HospitalityEducators.com is the number 1 website for independent hotel owners and managers.  This site can help you solve your problems now!      Read More 

Special Anniversary Pricing For a Limited Time
Code RFS35

Use The Reader Feedback Special to qualify for an annual cost of less than 35 cents (US) per day to regular membership

KEYS TO SUCCESS  is the umbrella title for my 2011 programs, hospitality services and columns. This year’s writings focus on a variety of topics for hotel owners, managers and professionals including both my “HOW TO” articles, HOSPITALITY CONVERSATIONS™, Lessons from the Field™, Hotel Common Sense™ , THE P-A-R PRINCIPLE™  and Principles for Success.

Feel free to share an idea for a column at john.hogan@hospitalityeducators.com   anytime or contact me regarding consulting, customized workshops, speaking engagements … And remember – we all need a regular dose of common sense,


John Hogan is a successful hospitality executive, educator, author and consultant and is a frequent keynote speaker and seminar leader at many hospitality industry events. He is Co-Founder of www.HospitalityEducators.com, which delivers focused and affordable counsel in solving specific challenges facing hospitality today.Consulting Expertise and Research Interest

  1. Professional Development for the Organization and the Individual
  2. Customer Service
  3. Making Cultural Diversity Real
  4. Developing Academic Hospitality programs
  5. Medical Lodging Consulting
  6. Sales Management and training
  7. Turn-around and revenue management

If you need assistance in any of these areas or simply an independent review or opinion on a hospitality challenge, contact me directly for a prompt response and very personalized attention.www.HospitalityEducators.com  is a membership site offering a wide range of information, forms, best practices and ideas designed to help individual hoteliers and hospitality businesses improve their market penetration, deliver service excellence and increase their profitability.

www.HoganHospitality.com
Your Hospitality Resource for the Hotel Owner, Innkeeper, Manager and Hospitality Industry Associations.

A question on Size and Responsibility| 25 Companies with Revenues more than Nations

A question on Size and Responsibility

If Wal-Mart were a country, its revenues would make it on par with the GDP of the 25th largest economy in the world by, surpassing 157 smaller countries.  Below are 25 major American corporations whose 2010 revenues surpass the 2010 Gross Domestic Product of entire countries, often with a few billion to spare.

Yahoo is bigger than Mongolia

Yahoo is bigger than Mongolia

Mongolia’s GDP: $6.13 billion
Yahoo’s Revenue: $6.32 billion
Yahoo would rank as the world’s 138th biggest country.
Source: Fortune/CNN Money, IMF

Visa is bigger than Zimbabwe

Visa is bigger than Zimbabwe

Zimbabwe’s GDP: $7.47 billion
Visa’s Revenue: $8.07 billion
Zimbabwe would rank as the world’s 133rd biggest country.
Source: Fortune/CNN Money, IMF

eBay is bigger than Madagascar

eBay is bigger than Madagascar

Madagascar’s GDP: $8.35 billion
eBay’s Revenue: $9.16 billion
Ebay would rank as the world’s 129th biggest country.
Source: Fortune/CNN Money, IMF

Nike is bigger than Paraguay

Nike is bigger than Paraguay

Paraguay’s GDP: $18.48 billion
Nike’s Revenue: $19.16 billion
Nike would rank as the world’s 102nd biggest country.
Source: Fortune/CNN Money, IMF

Consolidated Edison is bigger than the Democratic Republic of the Congo

Consolidated Edison is bigger than the Democratic Republic of the Congo

Democratic Republic of the Congo’s GDP: $13.13 billion
ConEdison’s Revenue: $13.33 billion
ConEdison would rank as the world’s 112th biggest country.
Source: Fortune/CNN Money, IMF

McDonald’s is bigger than Latvia

McDonald's is bigger than Latvia

Latvia’s GDP: $24.05 billion
McDonald’s Revenue: $24.07 billion
McDonald’s would rank as the world’s 92nd biggest country.
Source: Fortune/CNN Money, IMF

Amazon.com is bigger than Kenya

Amazon.com is bigger than Kenya

Kenya’s GDP: $32.16 billion
Amazon.com‘s Revenue: $34.2 billion
Amazon would rank as the world’s 86th biggest country.
Source: Fortune/CNN Money, IMF

Morgan Stanley is bigger than Uzbekistan

Morgan Stanley is bigger than Uzbekistan

Uzbekistan’s GDP: $38.99 billion
Morgan Stanley’s Revenue: $39.32 billion
Morgan Stanley would rank as the world’s 82nd biggest country.
Source: Fortune/CNN Money, IMF

Cisco is bigger than Lebanon

Cisco is bigger than Lebanon

Lebanon’s GDP: $39.25 billion
Cisco’s Revenue: $40.04 billion
Cisco would rank as the world’s 81st biggest country.
Source: Fortune/CNN Money, IMF

Pepsi is bigger than Oman

Pepsi is bigger than Oman

Oman’s GDP: $55.62
Pepsi’s Revenue: $57.83 billion
Pepsi would rank as the world’s 69th biggest country.
Source: Fortune/CNN Money, IMF

Apple is bigger than Ecuador

Apple is bigger than Ecuador

Ecuador’s GDP: $58.91 billion
Apple’s Revenue: $65.23 billion
Apple would rank as the world’s 68th biggest country.
Source: Fortune/CNN Money, IMF

Microsoft is bigger than Croatia

Microsoft is bigger than Croatia

Croatia’s GDP: $60.59 billion
Microsoft’s Revenue: $62.48 billion
Microsoft would rank as the world’s 66th biggest economy.
Source: Fortune/CNN Money, IMF

Costco is bigger than Sudan

Costco is bigger than Sudan

Sudan’s GDP: $68.44 billion
Costco’s Revenue: $77.94 billion
Costco would rank as the world’s 65th biggest country.
Source: Fortune/CNN Money, IMF

Proctor and Gamble is bigger than Libya

Proctor and Gamble is bigger than Libya

Libya’s GDP: $74.23 billion
Proctor and Gamble’s Revenue: $79.69 billion
Proctor and Gamble would rank as the world’s 64th biggest country.
Source: Fortune/CNN Money, IMF

Wells Fargo is bigger than Angola

Wells Fargo is bigger than Angola

Angola’s GDP: $86.26 billion
Wells Fargo’s Revenue: $93.249 billion
Wells Fargo would rank as the world’s 62nd biggest economy.
Source: Fortune/CNN Money, IMF

Ford is bigger than Morocco

Ford is bigger than Morocco

Morocco’s GDP: $103.48 billion
Ford’s Revenue: $128.95 billion
Ford would rank as the world’s 60th biggest country.
Source: Fortune/CNN Money, IMF

Bank of America is bigger than Vietnam

Bank of America is bigger than Vietnam

Vietnam’s GDP: $103.57 billion
Bank of America’s Revenue: $134.19 billion
Bank of America would rank as the world’s 59th biggest country.
Source: Fortune/CNN Money, IMF

General Motors is bigger than Bangladesh

General Motors is bigger than Bangladesh

Bangladesh’s GDP: $104.92 billion
GM’s Revenue: $135.59 billion
GM would rank as the world’s 58th biggest country.
Source: Fortune/CNN Money, IMF

Berkshire Hathaway is bigger than Hungary

Berkshire Hathaway is bigger than Hungary

Hungary’s GDP: $128.96 billion
Berkshire Hathaway’s Revenue: $136.19 billion
Berkshire Hathaway would rank as the world’s 57th biggest economy.
Source: Fortune/CNN Money, IMF

General Electric is bigger than New Zealand

General Electric is bigger than New Zealand

New Zealand’s GDP: $140.43 billion
GE’s Revenue: $151.63 billion
GE would rank as the world’s 52nd biggest country.
Source: Fortune/CNN Money, IMF

Fannie Mae is bigger than Peru

Fannie Mae is bigger than Peru

Peru’s GDP: $152.83 billion
Fannie mae’s Revenue: $153.83 billion
Fannie Mae would rank as the world’s 51st biggest country.
Source: Fortune/CNN Money, IMF

Conoco Phillips is bigger than Pakistan

Conoco Phillips is bigger than Pakistan

Pakistan’s GDP: $174.87 billion
Conoco Phillip’s Revenue: $184.97 billion
Conoco Phillips would rank as the world’s 48th biggest country.
Source: Fortune/CNN Money, IMF

Chevron is bigger than the Czech Republic

Chevron is bigger than the Czech Republic

Czech Republic’s GDP: $192.15 billion
Chevron’s Revenue: $196.34 billion
Chevron would rank as the world’s 46th biggest country.
Source: Fortune/CNN Money, IMF

Exxon Mobil is bigger than Thailand

Exxon Mobil is bigger than Thailand

Thailand’s GDP: $318.85 billion
Exxon Mobil’s Revenue: $354.67 billion
Exxon Mobil would rank as the world’s 30th biggest country.
Source: Fortune/CNN Money, IMF

Walmart is bigger than Norway

Walmart is bigger than Norway

Norway’s GDP: $414.46 billion
Walmart’s Revenue: $421.89 billion
Norway would rank as the world’s 25th biggest country.
Source: Fortune/CNN Money, IMF

Success does not come by accident or chance. Contact us for assistance  

John.Hogan@HospitalityEducators.com or 602-799-5375 


HospitalityEducators.com was created to help hospitality businesses address problems via a training and information resource site to help you increase your Hotel’s revenue, market share and profitability.  With more than 700 pages of tips, guides, best practices, strategies, plans, budgets, videos and resources, HospitalityEducators.com is the number 1 website for independent hotel owners and managers.  This site can help you solve your problems now!      Read More 

Special Anniversary Pricing For a Limited Time in July 2011
Code RFS35

Use The Reader Feedback Special for a 25% discount to regular membership

Hospitality Tip of the Week™:
Focus on Thinking

One of the basic causes for all the trouble in the world today is that people talk too much and think too little. They act impulsively without thinking. I always try to think before I talk.

Margaret Chase Smith (1897 – 1995)  Senator from Maine

KEYS TO SUCCESS  is the umbrella title for my 2011 programs, hospitality services and columns. This year’s writings focus on a variety of topics for hotel owners, managers and professionals including both my “HOW TO” articles, HOSPITALITY CONVERSATIONS™, Lessons from the Field™, Hotel Common Sense™ , THE P-A-R PRINCIPLE™  and Principles for Success.

Feel free to share an idea for a column at john.hogan@hospitalityeducators.com   anytime or contact me regarding consulting, customized workshops, speaking engagements … And remember – we all need a regular dose of common sense,


John Hogan is a successful hospitality executive, educator, author and consultant and is a frequent keynote speaker and seminar leader at many hospitality industry events. He is Co-Founder of www.HospitalityEducators.com , which delivers focused and affordable counsel in solving specific challenges facing hospitality today.

Consulting Expertise and Research Interest

  1. Professional Development for the Organization and the Individual
  2. Customer Service
  3. Making Cultural Diversity Real
  4. Developing Academic Hospitality programs
  5. Medical Lodging Consulting
  6. Sales Management and training
  7. Turn-around and revenue management

If you need assistance in any of these areas or simply an independent review or opinion on a hospitality challenge, contact me directly for a prompt response and very personalized attention.

www.HospitalityEducators.com  is a membership site offering a wide range of information, forms, best practices and ideas designed to help individual hoteliers and hospitality businesses improve their market penetration, deliver service excellence and increase their profitability.

www.HoganHospitality.com
Your Hospitality Resource for the Hotel Owner, Innkeeper, Manager and Hospitality Industry Associations.

Contact:  John Hogan, CHE CHA CMHS
United States – Phoenix, Phone: 602-799-5375
www.hoganhospitality.com
info@hoganhospitality.com

A service of HospitalityEducators.com|The A B Cs of A Glossary of Sustainability and Green Hotel Terms and Phrases

Sustainability and GREEN HOTELS have an evolving language of terms and phrases that are not always immediately understood.   This introductory piece includes the A B Cs.  The full Glossary of Sustainability and Green Hotel Terms and Phrases is available at www.HospitalityEducators.com

  • Abatement      Reducing the degree or intensity of, or eliminating pollution.
  • Acid            A corrosive solution with a pH balance less than 7.
  • Accountability   Being Responsible for one’s actions.
  • Allergen     A Substance capable of causing an allergic reaction because of an individual’s sensitivity to that substance.
  • Alternative Energy Renewable energy sources, such as biomass, small hydro, solar, wind, geothermal, tidal energy and photovoltaic conversion systems.It excludes fossil fuels.

B

  • Bio-Based Material        “Bio” is greek for life. Bio-based materials refer to a products manin constituent consisting of substance(s) originally derived from living organisms. These substance may be natural or synthezied organic compounds that exist in nature.
  • Biodegradable   Something that has the ablility to break down and decompose relatively quickly in a natural manner  without causing harm.
  • Biofuel           Fuel produced from renewable resources, especially planl biomass, vegetable oils, and treatedmunicipal and idustrial wastes. Biofuels are considered neutral with respect to the emission of carbondioxide because the carbon dioxide given off by burning them is balanced by the carbon dioxideabsorbed by the plants that are grown to produce them. The use of biofuels as an addivive to petroleum-based fuels can also result in cleaner burning with the less emission of carbon monoxide andparticulates
  • Biomass
    1. Ecology : the amount of living matter in a given habitat, expressed either as the weight of organisms
    per unit are or as the volume of organisms per unit volume of habitat.
    2. Energy: organic matter, like plant matter, that can be converted to fuel and is therefor regarded as a potential energy source.
  • Bulk Soap and Amenities          Soap, shampoo, conditioner, and lotion provided from a bulk dispenser rather than in individualpackages, This approch saves time and money for the loading properlty and natural resources andlandfill contributions by cutting down on the pacaging.
  • Bioaccumulation   The accumulation of higher and higher concentrations of potentially toxic chemicals in individualorganisms. It occurs in the case of chemicals that are ingested but cannot be broken down or excreted. Biomagnification is the bioaccumulation occurring through several levels of a food chain.
  • Bio-magnification   Similar to bioaccumulation with the distinction being that bioaccumulation occurs within a food chain(trophic level) and bio-magnification is the same process across different trophic levels.
  • Bio-diesel    A renewable fuel produced by a chemical reaction of alcohol and vegetable (or animal) oils, fats orgreases. Through a refinery process called transesterification, the reaction removes the glycerin, a byproduct
    that can harm the engines. The resulting biodiesel can be used in any normal petrodieselengine, in pure form or in different blends.
  • Biodiversity    Biodiversity embraces the variety of genes, species and ecosystems that constitute life on Earth. Many believe that we are currently witnessing a steady loss of biodiversity, with profound consequences forthe natural world and for human well being.

C

  • Carbon Dioxide (Co2)   A heavy, odorless, colorless, deadly gas present in the air. It is exhaled by animals and utilized by plants during photosynthesis. Additional carbon dioxide is created by the combustion of fossil fuels or vegetable matter, among other chemical process. It is an important greenhouse gas because of its ability to absorb infrared sun rays.
  • Carbon footprint   The amount of carbon damage you personally do to the planet.
  • Compostable Disposables    Sometimes the use of disposable service items can’t be avoided. In those cases we want to give credit to the properties that choose disposable items, like paper napkins and corn-based plastic, which are biodegradable.
  • Composting         The act or process of preserving and renewing though careful management the environment and of natural resources resulting in their highest economic, social or health benefits.
  • Conservation    The act or process of preserving and renewing though careful management the environment and of natural resources resulting in their highest economic, social or health benefits.
  • Conventional Power      Power produced from non-renewable fuels like coal, oil, nuclear and gas that are commonly used by humans today.
  • Cotton Towels and Linens        Cotton products don’t add VOCs to the air, thus helping air quality in guestrooms where they are used.Towels and linens that are a blend of cotton and synthetic fabrics aren’t sustainable because of their reliance of petrochemicals. Organic cotton is even better because of their non-use of petrochemicals.
  • CSR (Corporate Social Responsibility)      The continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community, society, and the environment at large.
  • Carbon Credits    Certificates that represent a reduction of greenhouse gases in the atmosphere. Projects that prevent the generation of greenhouse gases or remove greenhouse gases from the atmosphere earn these credits,which can in turn then be “sold” to other businesses and individuals to “offset” the emissions they generate. One carbon credit is the equivalent to a saving of one tonne of carbon dioxide (CO2).
  • Catalyst      A substance that increases the rate of a chemical reaction, but which is left unchanged by the reaction.
  • Clean Production     Designing products and using manufacturing processes in harmony with natural ecological cycles. It claims to eliminate toxic wastes and inputs and promotes the sustainable use of renewable energy and materials.
  • Climate Change     The study of the variation in the Earth’s climate over a period of time. The changes can be due to the earth itself, forces outside the earth, or as is known more recently, by human (anthropogenic) activity.
  • Climate Neutral
    The process of reducing and offsetting carbon emissions by an entity (human, business, naturally occurring) with activities that reduce, sequester, or offset carbon output sources. Offsetting refers to the process of purchasing carbon credits.
  • Closed Loop Supply Chain   This is when a supply chain process completely reuses, recycles or composts all material used. A supply chain is the system of organizations, people, activities, information and resources involved in moving a product or service from supplier to customer.
  • Cogeneration       The production of electrical and thermal energy simultaneously from the same fuel source. This could be the surplus heat energy from an electrical plant being used to heat water or used as a fuel for any other purpose.
  • Cradle to Cradle  Term made popular by William McDonough & Michael Braungart that maps out production techniques that are essentially waste free. In cradle to cradle production all material inputs and outputs are seen either as technical or biological nutrients. Technical nutrients can be recycled or reused with no loss of quality and biological nutrients composted or consumed.
  • Concentrate    A product that must be substantially diluted with water to form the appropriate solution for use.
  • Cost-Effective   Producing positive results in proportion to the expenditure of resources (e.g., time, money, materials,etc.) and having a return on investment period less than or equal to three years.

Please share your thoughts on this or other topics. As always, comments and feedback are welcome.

John J Hogan, CHA CHE CMHS   Hotelier, Speaker, Educator, Columnist

Mobile 602-799-5375  john.hogan@hospitalityeducators.com

Principal, www.HoganHospitality.comYour Hospitality Resource for the Hotel Owner, Innkeeper, Manager and Hospitality Industry Associations.

Co-Founder of www.HospitalityEducators.com A membership information site committed to making YOUR HOTEL MORE PROFITABLE!

HospitalityEducators.com has become the #1 website for independent hotel owners and managers, with more than 600 resources available to members.

2011 Keys to Success Programs are results driven sessions, aimed at building competitive advantage. Details can be found at both sites.

Program # 2 Step by Step Operational Solutions – Making the Correct Decisions (Keynote)

Program # 10 How to Stop Your Profit Drain (Interactive Workshop)

These sessions were created to encourage middle-level managers and rising professionals the insights to make better decisions in every day hospitality situations.

Make Your Hotel More Profitable | Tip #4 from HospitalityEducators.com = “Shoulder Seasons” are Sleeping Giants!

 4. Expand Shoulder Seasons

Everyone understands peak demand periods, whether it is a certain season like spring break, or prime ski season or special events. It can also be one or more days of the week, that are always stronger than others and can command higher room rates.

One best practice for many sales people and hoteliers is to monitor the high demand periods using proven revenue management strategies. This is logical and should be continued. Another tendency for those same people is to attack the off-season, spending advertising and marketing funds and efforts to attempt to draw new clients to their location. These efforts usually include major discounting and a great deal of
effort that often yields very little measurable results.

The suggestion offered here is to carefully analyze your seasons or demand periods, so you can see where the peaks and valleys really are. For example, Manhattan was experiencing very high demand six nights per week, with Sunday the off night. Broadway already had supported the effort, with Monday being their dark night. Creative marketers in hotels packaged meals either in their hotel or with nearby restaurants, offered options for tours that appealed to social travelers and business center programs for business travelers. Room rates might have a slight discount overall when it included a Sunday night but
the concept was aimed at enhancing value, rather than promoting discounts. The same pattern followed in Las Vegas, with the big name entertainers performing on Sundays.

Shoulder seasons in locations that have high demand can target clients that might have flexibility. Families with school age children must adhere to the school calendars and cannot adjust their plans, but singles or seniors that might be drawn to the location could have flexibility and enjoy the experience without a concentration of children. It is a matter of research, which includes your own and that of the area visitors’ bureaus or other centers. Adding demand in the shoulder period can make a huge difference in revenues.

Sundays, for example, represent 14% of the total week and gaining as few as a dozen additional guests can make a substantial contribution to top and bottom lines. Adding a certain demand before or after special events or activity can keep your staff working longer and allow you a much better opportunity of gaining measurable results. It is not being suggested to ignore the off-season, but prioritize potentials. Use packages and
promote as many of your services as possible

This resource began with definitions of the words “profits” and “profitability. ” Shoulder seasons can be an enormous addition to profitability – IF people take the time to think about it more!

The HospitalityEducators.com site has many segments specifically dealing with this topic and offers a range of ideas on ways to extend your markets.

Dr. John Hogan working with clients at a recent workshop

Feel free to share an idea for a column at info@hoganhospitality.com anytime or contact me regarding consulting, customized workshops, speaking engagements … And remember – we all need a regular dose of common sense.

John Hogan is a successful hospitality executive, educator, author and consultant and is a frequent keynote speaker and seminar leader at many hospitality industry events.  He is Co-Founder of a consortium (www.HospitalityEducators.com) of successful corporate and academic professionals delivering focused and affordable counsel in solving specific challenges facing hospitality today. www.HospitalityEducators.com is a membership site offering a wide range of information, forms, best practices and ideas designed to help individual hoteliers and hospitality businesses improve their market penetration, deliver service excellence and increase their profitability. Individuals wishing to contribute materials may send them Kathleen@HospitalityEducators.com. Special introductory pricing is in effect for a limited time that also includes a complimentary copy of LESSONS FROM THE FIELD- A COMMON SENSE APPROACH TO EFFECTIVE HOTEL SALES.

Dr. John Hogan, CHE CHA CMHS          United States – Phoenix, Phone: 602-799-5375
www.hoganhospitality.com/ Email: info@hoganhospitality.com.