The Practical Side of SWOT : HospitalityEducators.com changes Business Model #1 | A statement of teaching philosophy

HospitalityEducators.com changes Business Model #1

  A statement of teaching philosophy

HospitalityEducators.com was created in 2010 to be a resource for hotel owners and professionals as they sought to improve market share, occupancy, operational efficiency and profitability.

The original business model we used was that of a membership organization, and our success included readers and members from all six continents and more than 50 countries.   When we evaluated our progress in our business plan mid -year, we realized that our business model was becoming more like a magazine which had never been our intent.

The annual SWOT analysis showed us that we were not focusing on what had been our passion and goals, so we elected to move our business model from the membership site to a resource for both hospitality and other service businesses.

This is the 1st of 3 explanations of how our business model is evolving over the next several months.

Our strengths include a network of professionals who have interacted with and assisted a number of service businesses through teaching and training.  To that end, we are pleased to share

A statement of teaching philosophy for HospitalityEducators.com

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Our philosophy of teaching includes fostering self-instruction, formulating questions rather than just giving answers and establishing high expectations. Professors have limited capacity to teach students anything – they primarily motivate students to teach themselves. Our principal pedagogical role is to help students learn how to search for a complete answer as we work through the question-and-answer process of real world scenarios. Our goal is to stimulate active learning and acceptance with the idea that being “wrong” is part of learning. 

teach“There is nothing so useless as doing efficiently that which should not be done at all.”

Peter Drucker (1909-2005),  Author  

Our role as the instructor is not only a source of knowledge, but also a source of support and an avenue for other resources. Students can expect that we are approachable, available to answer questions, and genuinely invested in their academic success.

“It’s not hard to make decisions when you know what your values are.”

Roy Disney, American Film Writer

We are firm believers in active learning, and we try to maintain a very interactive classroom. Teaching is not about lecturing to students; it is about presenting theories, concepts, and questions to students in ways they can incorporate into their own life experience or goals.teaching

It should be the goal of every student and professor to increase knowledge and understanding in both the classroom and the real world. Group interaction is an important part of learning, so that all parties share ideas, argue or validate them with others and practice teamwork as an important link in social and mental development.

real world 

“A company culture cannot be imposed or training classmandated. It must grow from within over a long period.”

Isadore Sharp, Founder Four Seasons Hotels

 

Teaching is an opportunity to inspire and empower.  Our teaching philosophy is based around concepts that bridge and link academic programs to real world situations.

 

  1. Strategic planning

continuos learning

  1. Continuous Learning

 

  1. Individualization      Achievement  in       “Real World” applications These real world scenarios offer solid and practical links to the academic work in      the class.

 Corporate Teaching Philosophy phi symbol

 “Education’s purpose is to replace an empty mind with an open one.”      

Malcolm S. Forbes, Publisher, Entrepreneur (1919-1990)

The global community is changing at a record pace and recognizing and responding to emerging opportunities is critical.  Keeping focused on achieving agreed upon results requires open, honest, consistent and transparent communication.silver puzzle

The Founders of HospitalityEducators.com careers have always had strong ties to academic integrity, including service as an adjunct professor at different institutions.  Additional commitment to learning was delivered to other Institutes and Universities through research and recommendations on curriculum and program specifications for hospitality programs. 

Our role as corporate and academic educators in the business world has provided us with individuals who continuously challenge us to seek better and more effective ways to reach the desired goals.  We want to challenge others to likewise achieve more from themselves and from others.

As a teacher and as a business professional, one lesson learned from mentors was critical thinking.  In a world changing at incredible speeds, this competency is invaluable.   Interdisciplinary study lends itself to more creative thought development. 

“Success is the result of perfection, hard work, learning from failure, loyalty, and persistence.”                   

 Colin Powell, American Secretary of State

Defining Successsuccess

  1. Successful graduates of balanced programs learn certain academics but also have embraced the need to learn certain life lessons, such as the Seven Habits of Highly Successful People.
  2. Successful innovators and professionals need to develop strong competencies as a leader, a relationship builder, a problem solver and eventually a mentor.

As faculty members , the range of experience and exposure to the industry can be huge, especially if dealing with introductory courses. We set different learning objectives for the level of the course and the student likely to be taking it.

  1. to fully explore the range of career options available in the field of business
  2. to provide the appropriate level of information and tools needed to help in the student’s understanding of this class to the options available in business and/or hospitality
  3. to share real world experiences and examples by a professional who is passionate about what he does

‘It’s fine to celebrate success but it is more important to heed the lessons of failure.”

Bill Gates ,  Founder of Microsoft)

Blended Learning

Learning occurs as a progression but that process is not uniform with each student.  In our careers, we have come to the realization that students learn from us and from each other, but that we also learn from them in this fast-paced world. By sharing with them my teaching objectives and experience, students know that we are genuinely interested in them.

 

Expert professional training and consulting services for hotel owners.

Success does not come by accident or chance.

Contact us for assistance.

John.Hogan@HospitalityEducators.com or 602-799-5375

HospitalityEducators.com was created to help hospitality businesses address problems via a training and information resource site to help you increase your Hotel’s revenue, market share and profitability.  With more than 2,000 pages of tips, guides, best practices, strategies, plans, budgets, videos and resources, HospitalityEducators.com is the #1 independent website for hotel owners and managers.  This site can help you solve your problems now!      Read More  

KEYS TO SUCCESS  is the umbrella title for my ongoing programs, hospitality services and columns. This year’s writings focus on a variety of topics for hotel owners, managers and professionals including both my “HOW TO” articles, HOSPITALITY CONVERSATIONS™, Lessons from the Field™, Hotel Common Sense™ , THE P-A-R PRINCIPLE™  and Principles for Success.

Feel free to share an idea for a column at john.hogan@hospitalityeducators.com   anytime or contact me regarding consulting, customized workshops, speaking engagements … And remember – we all need a regular dose of common sense,


 Dr. John Hogan CHA CHE Oct 2010 MinneapolisJohn Hogan is a successful hospitality executive, educator, author and consultant and is a frequent keynote speaker and seminar leader at many hospitality industry events. He is CEO and Co-Founder of www.HospitalityEducators.com , which delivers focused and affordable counsel in solving specific challenges facing hospitality today.

www.HospitalityEducators.com  is a membership site offering a wide range of information, forms, best practices and ideas designed to help individual hoteliers and hospitality businesses improve their market penetration, deliver service excellence and increase their profitability.

www.HoganHospitality.com
Your Hospitality Resource for the Hotel Owner, Innkeeper, Manager and Hospitality Industry Associations.

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Recommended Reading from Hospitality Educators | Talk Like TED – This book should be required reading in every business program at the University level

ted  download

Talk Like TED: The 9 Public-Speaking Secrets of the World’s Top Minds

It is often said that fear of public speaking is one of mankind’s greatest fears.  As a professional educator and trainer who has given several thousand classes, talks, seminars and presentations, I understand that sense of angst that precedes appearing before a new crowd.  No one wants to embarrass themselves and everyone recognizes that instant global communication today creates instant sound bites – and we want ours to be great.

American author and keynote speaker Carmine Gallo has taken a phenomenon from the digital age – You Tube – and written a marvelous book on how the most successful speakers in the world deliver their messages.

The book is short – 255 pages, including notes – and is divided into 9 chapters that all make sense as they flow from one “ah-ha” moment to another.

The nine chapters are grouped into three segments and each chapter has illustrations that are to the point and clear as they explain their focused message:

Emotional

  1. Unleash the Master Within
  2. Master the Art of Storytelling
  3. Have a Conversation

Novel

  1. Teach me Something New
  2. Deliver Jaw- dropping Moments
  3. Lighten Up

Memorable

  1. Stick to the 18 Minute Rile
  2. Paint a Mental Picture with Multisensory Experiences
  3. Stay in Your Lane

Examples from the above chapters include:

  •  Howard Schultz and who shares that he wasn’t passionate about coffee, but that he wanted a 3rd place between home and work, where employees would be treated with respect and offer exceptional customer service. (p 19)  We all know about Starbucks.
  •  Storytelling illustrations from well known and previously unknown speakers who share their messages in just about any topic by building empathy and making it real and human (chapter 2)
  •  Collin Powell’s moving conversational approach regardless of crowd size (p.92-94)
  •  Understanding that while we all know there is much more detail in any message we hear, society has become so information overloaded that we need what is called The Twitter Friendly Headline (p.130-132). Hook the listener and they will pay attention and want more
  •   Bill Gates released mosquitoes in a talk about how disease is transmitted.  While only a tiny percentage of the talk, the jaw-dropping experience made the talk memorable and more (p.136-138)
  •  Comedians tell jokes – sometimes they are very funny and other times, well – we know.  Using anecdotes, observations and personal stories is not the same as telling jokes and is almost always more successful. (Chapter 6)

While sound bites capture only a highlight (or low point), the TED 18 minute rule is an essential part of forcing speakers to focus.  I hope to be invited to give a University commencement speech one day soon, and I would follow the late Steve Jobs model of 3 sub-topics in his DO WHAT YOU LOVE 2005 speech (p. 199)

Al Gore and Bono are certainly far apart on the presentation scheme of life, but note pages 210 and 218 to see how they made their messages  come alive and real

Finally, chapter 9 says it all on p. 240 – be authentic, open and transparent.

Talk Like TED – This book should be required reading in every business program at the University level AND for any professional who wants to improve communication skills.  I cannot say enough good things about it!

Highly Recommended!           Dr. John Hogan CHA CMHS CHE CHO

HospitalityEducators.com     HoganHospitality.com

Hospitality.jpg
Kathleen Hogan MBA CHO and Dr. John Hogan CHA CMHS CHE CHO are the co-founders of  HospitalityEducators.com, which was  created in 2010 to be a resource for hotel owners and professionals as they sought to improve market share, occupancy, operational efficiency and profitability.

The husband and wife team are transitioning the original membership site concept and evolving the business model today to a focused resource offering consulting, training, and individualized support to both hospitality and other service businesses

 Kathleen Hogan Ireland Sept 2013    John Hogan Sept 2013DSCN0215.   Services include keynote addresses workshops, online support, metrics measurement, marketing and customer service from a group of more than a dozen experienced professionals.   While continuing to serve hospitality, the demand for these types of services is growing and can be personalized.

John Hogan is also the principal of HoganHospitality.com, which provides a range of expert professional services for hotel owners, including professional development for organizations, training, consulting and expert witness services.

Contact information:  Kathleen Hogan  480-436-0283, John Hogan 602-799-5375 or service@hospitalityeducators.com