One of the best books on thinking I have read in quite a while. Read why!

winning the brain game hL._SX355_BO1,204,203,200_

Why is this is such a   “best book” on thinking ?  The answer is because  it tackles issues or flaws that we all deal with whether we think about it or not AND it provides logical ways to address them through exercises and examples.

Matthew May has authored a crisp book to assist us in dealing with our thinking. May, an experienced instructor and facilitator, understands how to recognize common traps that affect all of us and limit effective thinking in tackling problems.

First the flaws:

1. Leaping – We all have a tendency to look for solutions or jump to a conclusion BEFORE we really examine or think about an issue or problem

2. Fixation – Each of us has some built in preferences or bias that we tend to use without stopping to think

3. Overthinking – Doesn’t every one of us make our own life more complex when we over analyze and sometimes create problems that really may not exist

4. Satisficing – An imaginary word that describes how we too often seize ways to deal with issues or problems that are really very average or ho-hum. We know we can do better!

5. Downgrading – Dummy-ing our understanding of a problem or situation so we can find fast and easy “solutions”

6. Not Invented Here – This may be one of the most understated flaws in global business – if we didn’t think of it, it cannot be very good. Why do we invent problems for ourselves?

7. Self-Censoring – We all have a bit of fear of an idea being rejected, so we don’t offer it

May addresses each of these and suggests alternative approaches to tackle each of these every day issues and problems.

What I enjoyed the most about the book are the case studies with real world people conducted by the author. He also sets 15 different puzzles for readers, and we recognize that we may not know all the answers because we have some of the 7 flaws in our mind set. These are amusing scenarios

A quote by Albert Einstein starts off each chapter that summarize that flaw to be discussed, and this introduces the notion of how we all want to be correct and avoid failure. Yet, we have also learned from Benjamin Franklin, Thomas Edison, George Washington Carver and others that we need to make mistakes so that we can improve ourselves and our environment.

Highly recommended!

   About John J. Hogan

John J. Hogan, CHA CMHS CHE CHO is a successful hospitality executive, educator, author and consultant and is a frequent keynote speaker and seminar leader at many hospitality industry events.

He is Co-Founder and Chief Learning Officer of, which was founded in 2010 as a solutions center for hotel owners and managers. He is also the Principal of, which offers hotel expert witness services and hospitality consulting.

Specific new services, workshops and keynote topics can be found at , including



He is currently working with his partner Kathleen Hogan and others on several new projects including the HOTELIERMASTERMIND series, an eBook series with Howard Feiertag on hotel sales, two new web sites and a fresh set of Keynote and Workshop programs, hospitality services and columns.

Certified Hotel Administrator (CHA), Certified Master Hotel Supplier (CMHS), Certified Hospitality Educator (CHE), Certified Hotel Owner (CHO)

Contact: John Hogan /              602-799-5375

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.