What we want and need in 2012 in Hospitality : #9-11
It is now May, Month Number 5.
We have blogged the first 8 recommendation of what we need and want earlier in the year, and are pleased to share three additional points for your consideration.
Nine: A Genuine Commitment to Learning and Professional Development at ALL Levels of the Hospitality Organization.
This includes opportunities for all associates in the organization who are interested in improving themselves. This could be language, marketing, certain professional skills, and career development. If opportunities are only offered to a select few, that organization is likely to be limited. Look at the example of the staff at any Apple Computer/Technology store and compare that to any competitor you can think of. Which staff has had the opportunity to learn and develop? What is happening at your hotel?
Ten: Boost the value proposition
The peripheral surroundings in the marketplace continue to have a major impact on the hotel and restaurant industries. Being unique (not a cookie cutter) and offering a differentiated product is clearly a major keys for success in these competitive times.
The government issued statistics may try to hint at improvements in performance, productivity and job creation, but the millions of unemployed or underemployed people throughout many developed countries remain staggering. We must make our business offerings appropriate and relevant with the changing needs and lifestyles of our guests. We must offer consistently the proper experience at our hotels and restaurants at the prices that our guests can afford to pay and the price they choose to pay.
The online travel agencies are blamed for aggressive discounting, but it is the decision of the individual hotel and restaurant to decide their prices and at what value. I often write on the danger of our industry becoming a commodity that has no distinction and holds little interest from consumers or others. Competition will continue to increase in marketing, products and brands. Some of our clients are business travelers, while others are leisure or social travelers. Even in good times, many companies will be careful to use hospitality businesses that are fair and pricing inconsistent and experience.
Eleven: Provide Clearer Communications
We often are frustrated by news bytes of partial information and by politicians’ comments that appear so often to be self-serving. As business leaders and hoteliers, restaurateurs, and hosts, it is up to us to be clear in our communication to our associates, our suppliers, bankers, our clients and all we deal with. This means using the tactics in the first 10 items mentioned above.
Success does not come by accident or chance.
Contact us for assistance.
John.Hogan@HospitalityEducators.com or 602-799-5375
HospitalityEducators.com was created to help hospitality businesses address problems via a training and information resource site to help you increase your Hotel’s revenue, market share and profitability. With more than 1,000 pages of tips, guides, best practices, strategies, plans, budgets, videos and resources, HospitalityEducators.com is the #1 independent website for hotel owners and managers. This site can help you solve your problems now! Read More
|KEYS TO SUCCESS is the umbrella title for my 2011-2012 programs, hospitality services and columns. This year’s writings focus on a variety of topics for hotel owners, managers and professionals including both my “HOW TO” articles, HOSPITALITY CONVERSATIONS™, Lessons from the Field™, Hotel Common Sense™ , THE P-A-R PRINCIPLE™ and Principles for Success.|
Feel free to share an idea for a column at firstname.lastname@example.org anytime or contact me regarding consulting, customized workshops, speaking engagements … And remember – we all need a regular dose of common sense,
John Hogan is a successful hospitality executive, educator, author and consultant and is a frequent keynote speaker and seminar leader at many hospitality industry events. He is CEO and Co-Founder of www.HospitalityEducators.com , which delivers focused and affordable counsel in solving specific challenges facing hospitality today.
www.HospitalityEducators.com is a membership site offering a wide range of information, forms, best practices and ideas designed to help individual hoteliers and hospitality businesses improve their market penetration, deliver service excellence and increase their profitability.
Your Hospitality Resource for the Hotel Owner, Innkeeper, Manager and Hospitality Industry Associations.