This is a non-traditional commissioned year-end column, in that is not a prediction of trends nor is it a list of New Year’s resolutions. I felt honored to have been asked by the editor of one of the world’s best known online publications to consider and share my thoughts on what we want to see more in the new year. I expanded it to include what we want and need in 2012, which is reflected in the title that asks if hospitality is still the industry that motivates entrepreneurs.
What we want and need in 2012 in Hospitality
# One: Increased Cooperation between Franchisors and Franchisees.
The franchise model has been proven to be a successful vehicle for hundreds of thousands of businesses in many industries globally. There are obvious areas of potential differences of interpretation in the franchise agreement, yet the concept of cooperation makes so much more sense than has been the mis- directed sense taken by some organizations.
- The consolidation of Brands by a relatively small number of international companies has led to intensified friction in certain markets and types of hotels.
- There should be enough market difference for franchisors to provide the distinction which would reduce many of the frustrations for all parties.
- Consumers also are confused because there are so many products offered by the same franchisors that appear to have little distinction.
- We include this in our consulting and training, as well as having written on this in the past (Getting the Most out of your hotel franchise investment)
Success does not come by accident or chance.
Contact us for assistance – John.Hogan@HospitalityEducators.com
HospitalityEducators.com was created to help hospitality businesses address problems via a training and information resource site to help you increase your Hotel’s revenue, market share and profitability. With more than 950 pages of tips, guides, best practices, strategies, plans, budgets, videos and resources, HospitalityEducators.com has become the #1 independent website for hotel owners and managers. This site can help you solve your problems now! Read More
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KEYS TO SUCCESS™ is the umbrella title for my 2012 programs, hospitality services and columns. This year’s writings focus on a variety of topics for hotel owners, managers and professionals including both my “HOW TO” articles, HOSPITALITY CONVERSATIONS™, Lessons from the Field™, Hotel Common Sense™ , THE P-A-R PRINCIPLE™ and Principles for Success.
Feel free to share an idea for a column at firstname.lastname@example.org anytime or contact me regarding consulting, customized workshops, speaking engagements … And remember – we all need a regular dose of common sense.
John Hogan, Certified Hospitality Educator (CHE),
Certified Hotel Administrator (CHA),Certified Master Hotel Supplier (CMHS)
John Hogan is a successful hospitality executive, educator, author and consultant and is a frequent keynote speaker and seminar leader at many hospitality industry events. He is Co-Founder of www.HospitalityEducators.com , which delivers focused and affordable counsel in solving specific challenges facing hospitality today.
Consulting Expertise and Research Interest
1. Turn-around and revenue management
2. Professional Development for the Organization and the Individual
3. Customer Service
4. Making Cultural Diversity Real
5. Developing Academic Hospitality programs
6. Medical Lodging Consulting
7. Sales Management and training
If you need assistance in any of these areas or simply an independent review or opinion on a hospitality challenge, contact me directly for a prompt response and very personalized attention.
www.HospitalityEducators.com is a membership site offering a wide range of information, forms, best practices and ideas designed to help individual hoteliers and hospitality businesses improve their market penetration, deliver service excellence and increase their profitability.
Your Hospitality Resource for the Hotel Owner, Innkeeper, Manager and Hospitality Industry Associations
CONTACT John Hogan, CHE CHA CMHS
United States – Phoenix, Phone: 602-799-5375