recommends an Excellent Resource for Corporate & Professional Trainers

They Snooze, You Lose: The Educator's Guide to Successful Presentations
They Snooze, You Lose: The Educator’s Guide to Successful Presentations
by Lynell Burmark
5.0 out of 5 stars Two Audiences for this Well Written Resource
An Excellent Resource Corporate and Professional trainers may not have to deal with the dozing crowd as often as some classroom environments, but they face the real challenges of both motivating and training individuals of multiple generations in the same groups.

In my career as both an academic (college) and a corporate educator, I have delivered literally thousands of classes and seminars and attended many more. In both the ones I attended or presented, I have always learned “just one more thing” about interacting with attendees with each session.

Lynell Burmark has an interesting and extensive background as primarily an educator has exposed her to many different kinds of students. I find that her overall approaches in this text are well-crafted, with adequate but not too much useless details and trivia.

I believe this book has two potential audiences:
1. Traditional teachers who are trying to avoid the ” snooze” syndrome the title implies. This book offers insights not likely to be picked up at an annual teacher development day.
2. Corporate and Professional trainers and presenters who may not have to deal with the dozing crowd as often, but face the real challenges of both motivating and training individuals of multiple generations in the same groups.

I find this book positions itself with certain positive resources:
1. The 12 chapters flow well and are easy to follow
2. The messages address both the technological and the human side of presentations
3. There are basic training activities in each chapter that will have value by degrees to different people
4. A cautionary message on the dangers of what has been called “Death by PowerPoint”
5. Blending music, stories and images
6. A recap of ten “should-dos”
7. A interactive DVD that includes royalty free musics , bonus sideshows and a general chapter review

We have all heard exceptional and dreadful speakers. While some of this message is basic, the strengths substantially outweigh the limitations!

This is one of the hundreds of resources available to members at

John Hogan

The hotel and hospitality industries traditionally face high levels of staff turnover and do little to combat the huge cost in recruitment/training dollars, in guest satisfaction and in profitability.  This Harvard Business School interview shares the five steps necessary to excel at work

Success does not come by accident or chance.

Contact us for assistance. or 602-799-5375 was created to help hospitality businesses address problems via a training and information resource site to help you increase your Hotel’s revenue, market share and profitability.  With more than 1,000 pages of tips, guides, best practices, strategies, plans, budgets, videos and resources, is the #1 independent website for hotel owners and managers.  This site can help you solve your problems now!      Read More  

KEYS TO SUCCESS  is the umbrella title for my 2011-2012 programs, hospitality services and columns. This year’s writings focus on a variety of topics for hotel owners, managers and professionals including both my “HOW TO” articles, HOSPITALITY CONVERSATIONS™, Lessons from the Field™, Hotel Common Sense™ , THE P-A-R PRINCIPLE™  and Principles for Success.

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   John Hogan is a successful hospitality executive, educator, author and consultant and is a frequent keynote speaker and seminar leader at many hospitality industry events. He is Co-Founder of , which delivers focused and affordable counsel in solving specific challenges facing hospitality today.  is a membership site offering a wide range of information, forms, best practices and ideas designed to help individual hoteliers and hospitality businesses improve their market penetration, deliver service excellence and increase their profitability.
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