Are you prepared to become a “Top Ten” Player in Your Hospitality Marketplace? | Consulting Insights from – Part 2

In part 1 of  The Need for Clearly Defined and Understood Mission, Values and Principles we introduced the Cincinnati Nature Center which has done an excellent job in defining its’ goals, its’ purpose and direction and how it intends to continue to be a “Top Ten” in its competitive set.

In Part 2, I share the specifics of what they state to be their Mission, Values and Principles.  As a consumer, I think they are right on target.  As a consultant, I salute them for their innovation and focus.

Cincinnati Nature Center1

Our Mission



What We Believe

Power of COMMUNITY–We encourage people to see themselves as part of a community of nature enthusiasts within the community of nature. CNC embraces Aldo Leopold’s definition of community, which “enlarges the boundaries of the community to include soils, waters, plants, and animals, or collectively the land.”

RESPECT for All Life–We show respect for all living things by seeking to understand, by celebrating diverse viewpoints, and by acting with kindness and empathy.

 Personal EXPERIENCE–There is no substitute for being IN nature. We maintain our lands for maximum biodiversity to provide unique personal experiences and education. Frequent experiences in nature are critical to the physical, emotional, intellectual, and spiritual health of all people.

STEWARDSHIP of the Land–We recognize the interdependence of all living things and strive to maintain the web of life by preserving, restoring, and protecting our land. We embrace Aldo Leopold’s Land Ethic: “A thing is right when it tends to preserve the integrity, stability and beauty of the biotic community. It is wrong when it tends otherwise.” A Sand County Almanac, Aldo Leopold 1949.

Commitment to SUSTAINABILITY--We make choices that are environmentally responsible, economically viable, and socially equitable for the long-term stability of our organization, our region and the earth.


How We Behave

 Provide a Welcoming Atmosphere–We provide the best possible experience for each visitor by creating a welcoming atmosphere, maintaining a safe and natural environment, and respecting the individual’s point of view.

 Act with Integrity--We maintain the trust of members, donors, and the community by observing the highest ethical standards and being accountable to all constituencies for the achievement of our mission.

Provide Diverse Experiences and Educational Programs–We immerse people in nature through a variety of individual and organized group activities. We engage people in frequent experiences in nature beginning at an early age.

 Empower People to Share their Love and Knowledge of Nature–We foster an ethic of influence by providing opportunities for people to act on their conservation values through sharing with others, volunteer service, and financial contributions.

Deliver Science-Based Interpretation–We teach people how to think, not what to think. We provide hands-on, science-based interpretive experiences and utilize the inquiry method in our teaching. We define interpretation as “a mission-based communication process that forges emotional and intellectual connections between the interests of the audience and the meanings inherent in the resource.” National Association for Interpretation 2007.

Collaborate–We seek opportunities to build relationships in order to strengthen our community. Internally, we embrace a spirit of teamwork and mutual support with staff, volunteers, members, and visitors. Externally, we seek to partner with other organizations that have common objectives.

Manage Our Lands--We actively manage our lands to provide and maintain in perpetuity a mosaic of bio-diverse habitats for visitor experience, education, and research. We strive to maintain healthy ecosystems by enhancing, restoring, and preserving native biodiversity. Logo

The bottom line message to you is this:

Are you prepared to become a “Top Ten” Player in Your Hospitality Marketplace or are you going to continue to be one of the “other” statistics?

John Hogan is a successful hospitality executive, educator, author and consultant and is a frequent keynote speaker and seminar leader at many hospitality industry events. He is Co-Founder of, which delivers focused and affordable counsel in solving specific challenges facing hospitality today.

Consulting Expertise and Research Interest

  1.  Professional Development for the Organization and the Individual
  2. Customer Service
  3. Making Cultural Diversity Real
  4. Developing Academic Hospitality programs
  5. Medical Lodging Consulting
  6. Sales Management and training
  7. Turn-around and revenue management

If you need assistance in any of these areas or simply an independent review or opinion on a hospitality challenge, contact me directly for a prompt response and very personalized attention. is a membership site offering a wide range of information, forms, best practices and ideas designed to help individual hoteliers and hospitality businesses improve their market penetration, deliver service excellence and increase their profitability.

www.HoganHospitality.comYour Hospitality Resource for the Hotel Owner, Innkeeper, Manager and Hospitality Industry Associations


John Hogan, CHE CHA CMHS

United States – Phoenix, Phone: 602-799-5375 Email:


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