What’s the Problem™?
Too small a budget to find new hotel and hospitality marketing approaches or are there options?
We have all seen good ideas at various businesses we interact with, yet we seldom think about ways we might make them work at our hospitality businesses.
- Look at this short video and ask your team at the next meeting to identify three ideas from companies they interact with.
- Create a mini contest among the team and introduce at least two ideas this month from the best of their suggestions.
- In less than six months, you could have as many as a dozen new approaches in operations, marketing, purchasing or training that could cost little more than time.
WHAT’S THE PROBLEM™? is a new section at www.HospitalityEducators.com addressing specific problems that launched in late March 2011. This feature will share specific problems submitted by members and readers or identified from HospitalityEducators.com associates’ consulting.
The problem will be stated in industry terms and there will be at least one potential solution discussed.
WHAT’S THE PROBLEM™? will be open to visitors and members.
More detailed options and responses will be in the MEMBERS ONLY section titled “The Solution Is™”
These areas will include input from a wide range of hospitality professionals from all portions of the industry. If you would like to participate, please contact John.Hogan@hospitalityeducators.com
Feel free to share an idea for a column at email@example.com anytime or contact me regarding consulting, customized workshops, speaking engagements … And remember – we all need a regular dose of common sense.
John Hogan is a successful hospitality executive, educator, author and consultant and is a frequent keynote speaker and seminar leader at many hospitality industry events. He is Co-Founder of a consortium (www.HospitalityEducators.com) of successful corporate and academic professionals delivering focused and affordable counsel in solving specific challenges facing hospitality today.
www.HospitalityEducators.com is a membership site offering a wide range of information, forms, best practices and ideas designed to help individual hoteliers and hospitality businesses improve their market penetration, deliver service excellence and increase their profitability. Individuals wishing to contribute materials may send them to Kathleen@HospitalityEducators.com. Special pricing is in effect for a limited time that also includes a complimentary copy of LESSONS FROM THE FIELD- A COMMON SENSE APPROACH TO EFFECTIVE HOTEL SALES.
Consulting Expertise and Research Interest
- Sales Management and training
- Turn-around and revenue management
- Professional Development for the Organization and the Individual
- Customer Service
- Making Cultural Diversity Real
- Developing Academic Hospitality programs
- Medical Lodging Consulting
If you need assistance in any of these areas or simply an independent review or opinion on a hospitality challenge, contact me directly for a prompt response and very personalized attention.
Your Hospitality Resource for the Hotel Owner, Innkeeper, Manager and Hospitality Industry Associations
Dr. John Hogan, CHE CHA CMHS United States – Phoenix, Phone: 602-799-5375