Recommended Reading – The Classics remind us of the Essentials

Comment: “This is a 30 year old classic I recently re-read for the 3rd time. It has logical and pragmatic approaches in bite size messages that remain timely. 

Robert Townsend established himself and his company as the one “who tried harder” to meet customer needs. This book is an ABC manual of common sense business strategies beginning with Advertising and ending with Wearing out one’s Welcome. He tackles nepotism, useless meetings, egos, in house politics, accountability and much more.

Townsend co-authored work with Tom Peters later in his career and one can see the influences they shared and believe in.

An excellent read- a classic!

Dr. John Hogan CHA CHE
HospitalityEducators com
HoganHospitality com

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