Now is the time for focused and creative hotel marketing.
STR’s 2010 summer forecast projects mixed results in the three key performance metrics this summer ( June, July ,August.), with summer occupancy up 2.2 % from summer 09 to 63.1 percent, ADR dropping 1.9 % to US$95.16, and ReVPAR virtually flat with a 0.2% increase to US$60.03.
Intelligent packaging and synergy with other businesses can be created almost immediately and promoted online, on GDS and brand sites and through traditional advertising in feeder markets.
Doing nothing will deliver nothing. Contact me at firstname.lastname@example.org if I can be of service.