Shared Thoughts from our Master Hospitality Planner and Promotional Calendar

New Year’s Resolutions are one thing…. a calendar of events that provides a road map of operational and marketing reminders is an effective way to keep fresh and current.

Sunday	Monday	Tuesday	Wednesday	Thursday	Friday	Saturday
	February 2013
2/17 Review your recruiting resources and find a new one	2/18    Call at least 5 clients this week      Check the condition of all ice machines and  water filters.	2/19   Set-up cross training of at least one person this week- it will motivate them and help everyone	2/20 Review & update your web site,   whether you are branded or independent. You must keep this fresh & current!	2/21 Review all emergency plans regularly with staff. Update quarterly or as needed – document changes	2/22  Change oil and document safety check of hotel vehicles – at least every 60 days or as needed	2/23 Test fire alarm  & check all fire extinguishers- document.

Success does not come by accident or chance.

Contact us for assistance.

John.Hogan@HospitalityEducators.com or 602-799-5375

HospitalityEducators.com was created to help hospitality businesses address problems via a training and information resource site to help you increase your Hotel’s revenue, market share and profitability.  With more than 1,000 pages of tips, guides, best practices, strategies, plans, budgets, videos and resources, HospitalityEducators.com is the #1 independent website for hotel owners and managers.  This site can help you solve your problems now!      Read More  

KEYS TO SUCCESS  is the umbrella title for my 2011-2012 programs, hospitality services and columns. This year’s writings focus on a variety of topics for hotel owners, managers and professionals including both my “HOW TO” articles, HOSPITALITY CONVERSATIONS™, Lessons from the Field™, Hotel Common Sense™ , THE P-A-R PRINCIPLE™  and Principles for Success.

Feel free to share an idea for a column at john.hogan@hospitalityeducators.com   anytime or contact me regarding consulting, customized workshops, speaking engagements … And remember – we all need a regular dose of common sense,

---

 

John Hogan is a successful hospitality executive, educator, author and consultant and is a frequent keynote speaker and seminar leader at many hospitality industry events. He is CEO and Co-Founder of www.HospitalityEducators.com , which delivers focused and affordable counsel in solving specific challenges facing hospitality today.
www.HospitalityEducators.com  is a membership site offering a wide range of information, forms, best practices and ideas designed to help individual hoteliers and hospitality businesses improve their market penetration, deliver service excellence and increase their profitability.

www.HoganHospitality.com
Your Hospitality Resource for the Hotel Owner, Innkeeper, Manager and Hospitality Industry Associations.

 

Recommended Reading from HospitalityEducators.com| Winning Every Day

A Motivating Message of Sincerity and Inspiration,Winning Every Day I had the opportunity to hear Lou Holtz as a keynote speaker a number of years ago,and I must say I was impressed by his message!   His message was not about sports or football, but about the challenges facing each of us in LIFE. While I knew a bit of his coaching background, I did not know much about the man, his beliefs or his approaches. This book is an illustration of his messages that day – inspiring, down-to-earth, focused and caring. Unlike some other speakers who deliver their same speech regardless of where they are, Holtz personalized his message to the audience and that is what this book does.In 11 chapters, he outlines his style and love of coaching, but he focuses more on his attention to family, the athletes he sincerely cares about and the role of the university or    team environment. He is amusing, but sincere. His stories about attitude, perseverance, standards, pride, the lessons learned in both winning and losing are heartfelt and real. I looked at other reviews and some of them were a bit critical about Notre Dame details or grammar, but this book is more than a coach talking about wins and championships.   It is relevant to hospitality because each of us clearly needs others – all successful hotels are teams.   This is a book about dealing with the challenges of reality in life as well as a sport and I find it excellent.   As always, comments are welcome Dr. John Hogan CHA CHE CHO HospitalityEducators HoganHospitality

Success does not come by accident or chance.

Contact us for assistance.

John.Hogan@HospitalityEducators.com or 602-799-5375

HospitalityEducators.com was created to help hospitality businesses address problems via a training and information resource site to help you increase your Hotel’s revenue, market share and profitability.  With more than 1,000 pages of tips, guides, best practices, strategies, plans, budgets, videos and resources, HospitalityEducators.com is the #1 independent website for hotel owners and managers.  This site can help you solve your problems now!      Read More  

KEYS TO SUCCESS  is the umbrella title for my 2011-2012 programs, hospitality services and columns. This year’s writings focus on a variety of topics for hotel owners, managers and professionals including both my “HOW TO” articles, HOSPITALITY CONVERSATIONS™, Lessons from the Field™, Hotel Common Sense™ , THE P-A-R PRINCIPLE™  and Principles for Success.

Feel free to share an idea for a column at john.hogan@hospitalityeducators.com   anytime or contact me regarding consulting, customized workshops, speaking engagements … And remember – we all need a regular dose of common sense,

---

 

John Hogan is a successful hospitality executive, educator, author and consultant and is a frequent keynote speaker and seminar leader at many hospitality industry events. He is CEO and Co-Founder of www.HospitalityEducators.com , which delivers focused and affordable counsel in solving specific challenges facing hospitality today.
www.HospitalityEducators.com  is a membership site offering a wide range of information, forms, best practices and ideas designed to help individual hoteliers and hospitality businesses improve their market penetration, deliver service excellence and increase their profitability.

www.HoganHospitality.com
Your Hospitality Resource for the Hotel Owner, Innkeeper, Manager and Hospitality Industry Associations.

Recommended Reading from HospitalityEducators.com| The Stories Of The Men And Women Lost On September 11

By Dr. John Hogan, CHA CMHS CHE
September 10, 2012

American Lives: The Stories Of The Men And Women Lost On September 11

I have had this book for over a year now – I found it at a used book sale. I almost passed it by, but was genuinely moved by the collection of personal stories complied by the staff of Newsday and the Tribune Company.   If you choose to pass on the book, I understand – it is not easy to keep returning to such a memory, but I strongly recommend you read the brief collection of thoughts below.

The book is only 200 pages in a slightly oversize format.  The five sections are to the point:

Little Brother, You’re MVP in our hearts, and as sub-sections includes
1. last phone calls
2. love stories
3. FDNY and
4. lost promises

The first into heaven
5. they died together
6. rescuers
7. mothers, fathers, sisters, brothers
8. on the planes

A Husband is Missing No More
9. High Finance
10. New Americans
11. In the Pentagon

A Man of Unusual Disposition
12. free spirits
13. tower people
14. legacies

The List of the Lost
World Trade Center Occupants
Pentagon
Emergency/Rescue Personnel
American Airline Flight #11 -WTC North Tower
United Airliners Flight #175 -WTC South Tower
American Airlines Flight # 77 – Pentagon
United Airlines Flight #93 – Pennsylvania

9-11 marked the first time the USA had been successfully attacked on its own soil in an undeclared war by terrorists and it changed the country forever in many ways. Innocent civilians of all religions, professions, ages and activities were affected in ways not imagined before. 

This is a mini-biography of some of the women and men who lost their lives on that day.  Some of what really moved me were the titles in the stories.  You will understand without even reading the full story:

• Robert, there’s another plane coming
• Dad, I gotta go. There’s smoke in here now
• Take care of my kids
• She still lives in his dreams
• She opened up his world
• A recovered ring completes a circle of life
• He made every day a party
• That day, she learned she was pregnant
• After 20 years, they still held hands
• A hero by any definition
• He ignored his own order to flee
• Firefighting was all he talked about
• He dreamed of a school for autistic kids
• She beat Hodgkin’s and eased others pains
• Her family’s first college graduate
• Death in a place of prayer
• They knew what was important
• She kept going back in
• A rescuer who wouldn’t be stopped
• A coach who brought out kid’s potential
• Her husband watched her disappear
• She tried to block the cockpit
• The man who said “let’s roll”
• He stayed to check on an elderly colleague
• A cool army vet who helped others evacuate
• He saved his wife, but not himself
• A son is born as a father is mourned
• and probably 200 more headings and stories
  

9-11 marked the first time the USA had been successfully attacked on its own soil in an undeclared war by terrorists and it changed the country forever in many ways. Innocent civilians of all religions, professions, ages ad activities were affected in ways not imagined before.

 My team and I were delivering a workshop out of state on that day, and the 100% closing of all airports, some roads, many government and business centers was an eerie sensation for the week that followed. In the years since that day, on those times when I am interacting with groups and others on September 11th, I make sure we take that moment of silence to remember and reflect.

I encourage you to watch the following You Tube

When the World Stopped Turning: A 9/11 tribute

Remember and Reflect

HospitalityEducators.com was created to help hospitality businesses address problems via a training and information resource site to help you increase your Hotel’s revenue, market share and profitability.  With more than 800 pages of tips, guides, best practices, strategies, plans, budgets, videos and resources, HospitalityEducators.com is the number 1 website for independent hotel owners and managers.  This site can help you solve your problems now!      Read More 

  Success does not come by accident or chance.

Contact us for assistance – John.Hogan@HospitalityEducators.com or 602-799-5375

Thank you for the “Welcome Back!”

          Over the past several months, I focused much of my time and energy preparing a major training program for a national association and did not write many articles or blogs.  I appreciated the “welcome back” messages received from many readers on a column I posted recently on Observations on Hotel Safety and Security for Hospitality Brands and Hotel Management Companies.and  Questions I Wish You Would Ask Me™ with International Hotelier, Bill Hurley

I am also pleased to be resuming my regular writing and blogs on a range of topics affecting hotels, hospitality businesses and their continuing success.

These blogs and columns include a wide range of hospitality professionals from all portions of the industry.   Please contact me if you would like to participate in either a Questions I Wish You Would Ask Me™ or a HOSPITALITY CONVERSATIONS™,

   Success does not come by accident or chance.

We can help.

     Dr. John Hogan, Certified Hospitality Educator (CHE),

Certified Hotel  Administrator (CHA), Certified Master Hotel Supplier (CMHS)

 John Hogan is a successful hospitality executive, educator, author and consultant and is a frequent keynote speaker and seminar leader at many hospitality industry events. He is CEO and Co-Founder of HospitalityEducators.com , which has more than 1600 resource pages and has become the #1 independent website for hotel owners and managers.  He is also the Principal of HoganHospitality.com, which offers hospitality consulting and hotel expert witness services.

 Contact us for assistance – John.Hogan@HospitalityEducators.com   602-799-5375   HoganHospitality.com :  john@hoganhospitality.com

KEYS TO SUCCESS™ is the umbrella title for our programs, hospitality services and columns. This year’s writings focus on a variety of topics for hotel owners, managers and professionals including both my “HOW TO” articles, HOSPITALITY CONVERSATIONS™, Lessons from the Field™,Hotel Common Sense™, THE P-A-R PRINCIPLE™ and Principles for Success.

HospitalityEducators.com has become the #1 independent website for hotel owners and managers, with more than 1,600 resources available to members.

Read More    

               Join Now 

Identity: Your Passport to Success | Recommended Reading from HospitalityEducators.com

Identity: Your Passport to Success

It cannot be easy to find a novel way to write yet another book on self-branding of the individual, but I find that Stedman Graham has found his unique approaches and messages on ways to develop the success to be found in each of us.

With a foreword by John Maxwell and an afterword by Stephen Covey, one has reason to believe that the content between the two has substance and Graham hits the mark.

Using his Nine-Step Success Process, Graham uses interesting and believable examples of his own life on he addressed stereotype cause and effect situations. He offers discussion and reason for thought on how we develop values as the base and center of our identity, as we feel it should be, not as others say it should be.

There are Questions to Consider at the end of chapters, and nuggets of inspiration in shaded boxes throughout.

I find Stedman Graham to be an excellent and precise writer – he gets to the point of his message clearly and with just enough background.

I also consider him to be a strong believer in what seems to be on the verge of extinction – the quality and competency of “thinking.” He offers the proposition that we need to challenge the premise of traditional learning, where we learn to be a worker who finds a job and completes the assigned work. His dramatic point is the observation that so many of us program ourselves (or allow up others to program us) to do the same thing over and over and over again. Is it any wonder that so many people change jobs? Do we really all want to do and accomplish the absolute minimum to get by?

Graham’s nine steps start with the premise of the book title – identity. He states it is essential to be honest with one’s self and he includes inspirational stories by a number of well-known names who hit the mark in their journeys and give us reason to think more about ours.

Graham makes the point that we really only have ourselves to blame if we miss the real hidden identity, resources and purpose that we all have hidden under the surface

Read this short book – find your true identity.

Dr. John Hogan CHE CHA CMHS
Hospitality Educators
Hogan Hospitality

______________________________________________________

Success does not come by accident or chance.

Contact us for assistance.

John.Hogan@HospitalityEducators.com or 602-799-5375

HospitalityEducators.com was created to help hospitality businesses address problems via a training and information resource site to help you increase your Hotel’s revenue, market share and profitability.  With more than 1,000 pages of tips, guides, best practices, strategies, plans, budgets, videos and resources, HospitalityEducators.com is the #1 independent website for hotel owners and managers.  This site can help you solve your problems now!      Read More  

KEYS TO SUCCESS  is the umbrella title for my 2011-2012 programs, hospitality services and columns. This year’s writings focus on a variety of topics for hotel owners, managers and professionals including both my “HOW TO” articles, HOSPITALITY CONVERSATIONS™, Lessons from the Field™, Hotel Common Sense™ , THE P-A-R PRINCIPLE™  and Principles for Success.

Feel free to share an idea for a column at john.hogan@hospitalityeducators.com   anytime or contact me regarding consulting, customized workshops, speaking engagements … And remember – we all need a regular dose of common sense,

---

 

John Hogan is a successful hospitality executive, educator, author and consultant and is a frequent keynote speaker and seminar leader at many hospitality industry events. He is CEO and Co-Founder of www.HospitalityEducators.com , which delivers focused and affordable counsel in solving specific challenges facing hospitality today.
www.HospitalityEducators.com  is a membership site offering a wide range of information, forms, best practices and ideas designed to help individual hoteliers and hospitality businesses improve their market penetration, deliver service excellence and increase their profitability.

www.HoganHospitality.com
Your Hospitality Resource for the Hotel Owner, Innkeeper, Manager and Hospitality Industry Associations.

Insights from HospitalityEducators.com on Learning, Value and Communication

What we want and need in 2012 in Hospitality : #9-11

It is now May, Month Number 5.

We have blogged the first 8 recommendation of what we need and want earlier in the year, and are pleased to share three additional points for your consideration.

Nine:  A Genuine Commitment to Learning and Professional Development at ALL Levels of the Hospitality Organization. 

This includes opportunities for all associates in the organization who are interested in improving themselves.  This could be language, marketing, certain professional skills, and career development.  If opportunities are only offered to a select few, that organization is likely to be limited.  Look at the example of the staff at any Apple Computer/Technology store and compare that to any competitor you can think of.  Which staff has had the opportunity to learn and develop?  What is happening at your hotel?

 Ten: Boost the value proposition

The peripheral surroundings in the marketplace continue to have a major impact on the hotel and restaurant industries. Being unique (not a cookie cutter) and offering a differentiated product is clearly a major keys for success in these competitive times.

The government issued statistics may try to hint at improvements in performance, productivity and job creation, but the millions of unemployed or underemployed people throughout many developed countries remain staggering.  We must make our business offerings appropriate and relevant with the changing needs and lifestyles of our guests.  We must offer consistently the proper experience at our hotels and restaurants at the prices that our guests can afford to pay and the price they choose to pay.

The online travel agencies are blamed for aggressive discounting, but it is the decision of the individual hotel and restaurant to decide their prices and at what value.  I often write on the danger of our industry becoming a commodity that has no distinction and holds little interest from consumers or others.  Competition will continue to increase in marketing, products and brands.  Some of our clients are business travelers, while others are leisure or social travelers.  Even in good times, many companies will be careful to use hospitality businesses that are fair and pricing inconsistent and experience.

  Eleven: Provide Clearer Communications

We often are frustrated by news bytes of partial information and by politicians’ comments that appear so often to be self-serving.  As business leaders and hoteliers, restaurateurs, and hosts, it is up to us to be clear in our communication to our associates, our suppliers, bankers, our clients and all  we deal with.  This means using the tactics in the first 10 items mentioned above.

Success does not come by accident or chance.

Contact us for assistance.

John.Hogan@HospitalityEducators.com or 602-799-5375

HospitalityEducators.com was created to help hospitality businesses address problems via a training and information resource site to help you increase your Hotel’s revenue, market share and profitability.  With more than 1,000 pages of tips, guides, best practices, strategies, plans, budgets, videos and resources, HospitalityEducators.com is the #1 independent website for hotel owners and managers.  This site can help you solve your problems now!      Read More  

KEYS TO SUCCESS  is the umbrella title for my 2011-2012 programs, hospitality services and columns. This year’s writings focus on a variety of topics for hotel owners, managers and professionals including both my “HOW TO” articles, HOSPITALITY CONVERSATIONS™, Lessons from the Field™, Hotel Common Sense™ , THE P-A-R PRINCIPLE™  and Principles for Success.

Feel free to share an idea for a column at john.hogan@hospitalityeducators.com   anytime or contact me regarding consulting, customized workshops, speaking engagements … And remember – we all need a regular dose of common sense,

---

 

John Hogan is a successful hospitality executive, educator, author and consultant and is a frequent keynote speaker and seminar leader at many hospitality industry events. He is CEO and Co-Founder of www.HospitalityEducators.com , which delivers focused and affordable counsel in solving specific challenges facing hospitality today.
www.HospitalityEducators.com  is a membership site offering a wide range of information, forms, best practices and ideas designed to help individual hoteliers and hospitality businesses improve their market penetration, deliver service excellence and increase their profitability.

www.HoganHospitality.com
Your Hospitality Resource for the Hotel Owner, Innkeeper, Manager and Hospitality Industry Associations.

Questions from HospitalityEducators.com| Do you know and practice the 4 Steps Needed to LEAD THE FIELD?

Focus on fundamentals  

Earle Nightingale, in his award winning Lead the Field, identified four fundamentals that are universal for success in any business.  These included

1.      research and development

2.      sales

3.      operations and

4.      finance

Our industry needs to include successful understanding and focus of these fundamentals as markets and products continue to evolve.

A direct question - Do you know and practice the 4 Steps Needed to LEAD THE FIELD? ?

• How many hotels, spas, clubs, restaurants and other hospitality businesses really pay attention to all of these four fundamentals?
•  Do you pay attention to more than one of them?
• More than two regularly?
• When was the last time you actually conducted research on your customers’ preferences?
• When did you last evaluate the financial practices of your hospitality business?

How many academic programs or universities address these?  I fear that not enough do, although I am aware of a handful that work hard to blend them into their curriculum.

Focusing on the fundamentals  may not be as flashy as the latest online or social media promotion, but the fundamentals are hard to argue with.

_____________________________________________________________

Success in hotels and hospitality does not come by accident or chance.

We can help

John.Hogan@HospitalityEducators.com or 602-799-5375

  ™

HospitalityEducators.com was created to help hospitality businesses address problems via a training and information resource site to help you increase your Hotel’s revenue, market share and profitability.  With more than 1,000 pages of tips, guides, best practices, strategies, plans, budgets, videos and resources, HospitalityEducators.com is the #1 independent website for hotel owners and managers.  This site can help you solve your problems now!      Read More  

KEYS TO SUCCESS  is the umbrella title for my 2012 programs, hospitality services and columns. This year’s writings focus on a variety of topics for hotel owners, managers and professionals including both my “HOW TO” articles, HOSPITALITY CONVERSATIONS™, Lessons from the Field™, Hotel Common Sense™ , THE P-A-R PRINCIPLE™  and Principles for Success.

Feel free to share an idea for a column at john.hogan@hospitalityeducators.com   anytime or contact me regarding consulting, customized workshops, speaking engagements … And remember – we all need a regular dose of common sense,

---

 

John Hogan is a successful hospitality executive, educator, author and consultant and is a frequent keynote speaker and seminar leader at many hospitality industry events. He is CEO and Co-Founder of www.HospitalityEducators.com , which delivers focused and affordable counsel in solving specific challenges facing hospitality today.
www.HospitalityEducators.com  is a membership site offering a wide range of information, forms, best practices and ideas designed to help individual hoteliers and hospitality businesses improve their market penetration, deliver service excellence and increase their profitability.

www.HoganHospitality.com
Your Hospitality Resource for the Hotel Owner, Innkeeper, Manager and Hospitality Industry Associations.

Insights from HospitalityEducators.com: What does your staff manual say about guest/customer service?

Interesting perspectives on Customer Service

Nordstrom’s Old Employee Handbook Had Only 75 Words

For many years, Nordstrom’s employee handbook consisted of a single 5″×8″ card that had only 75 words on it:

“Welcome to Nordstrom

We’re glad to have you with our Company. Our number one goal is to provide outstanding customer service. Set both your personal and professional goals high. We have great confidence in your ability to achieve them.

Nordstrom Rules: Rule #1:

Use best judgment in all situations.

There will be no additional rules.

Please feel free to ask your department manager, store manager, or division general manager any question at any time.”

Note

During this time, Nordstrom had the highest sales per square foot performance in the retail industry –

by almost double.

_________________________________________________________________

Success in hotels and hospitality does not come by accident or chance.

We can help

John.Hogan@HospitalityEducators.com or 602-799-5375

HospitalityEducators.com was created to help hospitality businesses address problems via a training and information resource site to help you increase your Hotel’s revenue, market share and profitability.  With more than 1,000 pages of tips, guides, best practices, strategies, plans, budgets, videos and resources, HospitalityEducators.com is the #1 independent website for hotel owners and managers.  This site can help you solve your problems now!      Read More  

KEYS TO SUCCESS  is the umbrella title for my 2012 programs, hospitality services and columns. This year’s writings focus on a variety of topics for hotel owners, managers and professionals including both my “HOW TO” articles, HOSPITALITY CONVERSATIONS™, Lessons from the Field™, Hotel Common Sense™ , THE P-A-R PRINCIPLE™  and Principles for Success.

Feel free to share an idea for a column at john.hogan@hospitalityeducators.com   anytime or contact me regarding consulting, customized workshops, speaking engagements … And remember – we all need a regular dose of common sense,

---

 

John Hogan is a successful hospitality executive, educator, author and consultant and is a frequent keynote speaker and seminar leader at many hospitality industry events. He is CEO and Co-Founder of www.HospitalityEducators.com , which delivers focused and affordable counsel in solving specific challenges facing hospitality today.
www.HospitalityEducators.com  is a membership site offering a wide range of information, forms, best practices and ideas designed to help individual hoteliers and hospitality businesses improve their market penetration, deliver service excellence and increase their profitability.

www.HoganHospitality.com
Your Hospitality Resource for the Hotel Owner, Innkeeper, Manager and Hospitality Industry Associations.

The Hospitality Industry Needs to Continue to Ramp Up Attention in Government Policies| An Opinion

We need to have increased and better attentiveness to the need for political savvy. 

1. This does not mean just following the crowd or lobbying only for special interests, but rather a sincere collaborative effort with government.
2. Regardless of political affiliation or party, government needs to work with the business community leaders to effectively make progress.  Business is used to be working towards specific measurable results, while too many politicians seem to work on getting re-elected.
3. Genuine collaboration may mean serving on community councils or commissions, which also means the opportunity to have open and ongoing input in the process.  For those of us who have served on some of those commissions, we have been able to influence through logic and sincere dialogue and we have discovered the value of this kind of collaboration.

There have been tremendous improvements in this area of reaching out to elected officials over the past 15 years in the US and Canada, but the need remains and grows.  When one looks at the unbelievable amount of money that is spent on campaigns and the apparent loopholes that are used. we must recognize that is people who care and participate in the process is what we need.

Success does not come by accident or chance.

Contact us for assistance.

John.Hogan@HospitalityEducators.com or 602-799-5375

HospitalityEducators.com was created to help hospitality businesses address problems via a training and information resource site to help you increase your Hotel’s revenue, market share and profitability.  With more than 1,000 pages of tips, guides, best practices, strategies, plans, budgets, videos and resources, HospitalityEducators.com is the #1 independent website for hotel owners and managers.  This site can help you solve your problems now!      Read More  

KEYS TO SUCCESS  is the umbrella title for my 2011-2012 programs, hospitality services and columns. This year’s writings focus on a variety of topics for hotel owners, managers and professionals including both my “HOW TO” articles, HOSPITALITY CONVERSATIONS™, Lessons from the Field™, Hotel Common Sense™ , THE P-A-R PRINCIPLE™  and Principles for Success.

Feel free to share an idea for a column at john.hogan@hospitalityeducators.com   anytime or contact me regarding consulting, customized workshops, speaking engagements … And remember – we all need a regular dose of common sense,

---

 

John Hogan is a successful hospitality executive, educator, author and consultant and is a frequent keynote speaker and seminar leader at many hospitality industry events. He is CEO and Co-Founder of www.HospitalityEducators.com , which delivers focused and affordable counsel in solving specific challenges facing hospitality today.
www.HospitalityEducators.com  is a membership site offering a wide range of information, forms, best practices and ideas designed to help individual hoteliers and hospitality businesses improve their market penetration, deliver service excellence and increase their profitability.

www.HoganHospitality.com
Your Hospitality Resource for the Hotel Owner, Innkeeper, Manager and Hospitality Industry Associations.

Amplified Support of Hospitality Associations: #2 of 13 Important Changes We Need and Want in 2012 – from HospitalityEducators.com

This is a continuing series from a non-traditional commissioned year-end column that was not a prediction of trends nor a list of New Year’s resolutions.  I felt honored to have been asked by the editor of one of the world’s best known online publications to consider and share my thoughts on what we want to see more in the  new year.

The list includes what we want and need in 2012, which is reflected in the title that asks
“if hospitality is still an industry that motivates entrepreneurs.”

#2:  Amplified Support of Hospitality Associations

A generation ago, many hospitality associations served as primarily professional centers of information and socializing.

Today they have become centers of activity and provide other needed services for Hotels, Restaurants,  clubs, spas and other hospitality businesses.

Some of those services include

1. education – the need for ongoing continuing education has never been more evident.  Associations at the local, provincial/state and national levels augment that offered by brands and fill a major role for those that take advantage of it
2. political lobbying – hospitality and tourism is a major employer and tax collection center in many areas of the world, yet it has often not been at the center of attention in sharing views on how the industry is addressed.  In the past 15 years or so, national associations have begun to assertively state the goals and opinions of the components of the hospitality industry, but there is much more that should be done NOW.
3. networking  - social media is growing in its reach to people globally, but the hospitality industry remains a high touch industry.  Personal contacts, face to face meetings and collaboration on important issues cannot be replaced by technology alone and associations fill that role
   
4.  consumer marketing  - Technology does play a major role in certain marketing efforts and local and regional associations provide exceptional support in promoting consumer awareness and the uniqueness of what is offered.

Individuals, companies, brands and other regional organizations should consider more active support of Hospitality Associations – because we are all in this together!

   Success does not come by accident or chance.        

 Contact us for assistance – John.Hogan@HospitalityEducators.com

or 602-799-5375 

HospitalityEducators.com was created to help hospitality businesses address problems via a training and information resource site to help you increase your Hotel’s revenue, market share and profitability.  With more than 950 pages of tips, guides, best practices, strategies, plans, budgets, videos and resources, HospitalityEducators.com has become the #1 independent website for  hotel owners and managers.  This site can help you solve your problems now!      Read More 

Special Pricing For a Limited Time for Readers of this column
Code RFS35
Use The Reader Feedback Special for an annual membership at a cost of less than 35 cents per day!

 

KEYS TO SUCCESS™  is the umbrella title for my 2012 programs, hospitality services and columns. This year’s writings focus on a variety of topics for hotel owners, managers and professionals including both my “HOW TO” articles, HOSPITALITY CONVERSATIONS™, Lessons from the Field™, Hotel Common Sense™ , THE P-A-R PRINCIPLE™  and Principles for Success.

Feel free to share an idea for a column at john.hogan@hospitalityeducators.com   anytime or contact me regarding consulting, customized workshops, speaking engagements … And remember – we all need a regular dose of common sense.

John Hogan, Certified Hospitality Educator (CHE),

Certified Hotel  Administrator (CHA),Certified Master Hotel Supplier (CMHS)

John Hogan is a successful hospitality executive, educator, author and consultant and is a frequent keynote speaker and seminar leader at many hospitality industry events. He is Co-Founder of www.HospitalityEducators.com , which delivers focused and affordable counsel in solving specific challenges facing hospitality today.

Consulting Expertise and Research Interest

1.    Turn-around and revenue management

2.    Professional Development for the Organization and the Individual

3.    Customer Service

4.      Making Cultural Diversity Real

5.    Developing Academic Hospitality programs

6.    Medical Lodging Consulting

7.    Sales Management and training

If you need assistance in any of these areas or simply an independent review or opinion on a hospitality challenge, contact me directly for a prompt response and very personalized attention.

www.HospitalityEducators.com  is a membership site offering a wide range of information, forms, best practices and ideas designed to help individual hoteliers and hospitality businesses improve their market penetration, deliver service excellence and increase their profitability.

www.HoganHospitality.com

Your Hospitality Resource for the Hotel Owner, Innkeeper, Manager and Hospitality Industry Associations

CONTACT        John Hogan, CHE CHA CMHS

United States – Phoenix, Phone: 602-799-5375

www.hoganhospitality.com / Email: info@hoganhospitality.com