This is a continuing series from a non-traditional commissioned year-end column that was not a prediction of trends nor a list of New Year’s resolutions. I felt honored to have been asked by the editor of one of the world’s best known online publications to consider and share my thoughts on what we want to see more in the new year.
The list includes what we want and need in 2012, which is reflected in the title that asks
“if hospitality is still an industry that motivates entrepreneurs.”
#2: Amplified Support of Hospitality Associations
A generation ago, many hospitality associations served as primarily professional centers of information and socializing.
Today they have become centers of activity and provide other needed services for Hotels, Restaurants, clubs, spas and other hospitality businesses.
Some of those services include
- education – the need for ongoing continuing education has never been more evident. Associations at the local, provincial/state and national levels augment that offered by brands and fill a major role for those that take advantage of it
- political lobbying – hospitality and tourism is a major employer and tax collection center in many areas of the world, yet it has often not been at the center of attention in sharing views on how the industry is addressed. In the past 15 years or so, national associations have begun to assertively state the goals and opinions of the components of the hospitality industry, but there is much more that should be done NOW.
- networking - social media is growing in its reach to people globally, but the hospitality industry remains a high touch industry. Personal contacts, face to face meetings and collaboration on important issues cannot be replaced by technology alone and associations fill that role
- consumer marketing - Technology does play a major role in certain marketing efforts and local and regional associations provide exceptional support in promoting consumer awareness and the uniqueness of what is offered.
Individuals, companies, brands and other regional organizations should consider more active support of Hospitality Associations – because we are all in this together!
Success does not come by accident or chance.
Contact us for assistance – John.Hogan@HospitalityEducators.com
or 602-799-5375
HospitalityEducators.com was created to help hospitality businesses address problems via a training and information resource site to help you increase your Hotel’s revenue, market share and profitability. With more than 950 pages of tips, guides, best practices, strategies, plans, budgets, videos and resources, HospitalityEducators.com has become the #1 independent website for hotel owners and managers. This site can help you solve your problems now! Read More
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KEYS TO SUCCESS™ is the umbrella title for my 2012 programs, hospitality services and columns. This year’s writings focus on a variety of topics for hotel owners, managers and professionals including both my “HOW TO” articles, HOSPITALITY CONVERSATIONS™, Lessons from the Field™, Hotel Common Sense™ , THE P-A-R PRINCIPLE™ and Principles for Success.
Feel free to share an idea for a column at john.hogan@hospitalityeducators.com anytime or contact me regarding consulting, customized workshops, speaking engagements … And remember – we all need a regular dose of common sense.
John Hogan, Certified Hospitality Educator (CHE),
Certified Hotel Administrator (CHA),Certified Master Hotel Supplier (CMHS)
John Hogan is a successful hospitality executive, educator, author and consultant and is a frequent keynote speaker and seminar leader at many hospitality industry events. He is Co-Founder of www.HospitalityEducators.com , which delivers focused and affordable counsel in solving specific challenges facing hospitality today.
Consulting Expertise and Research Interest
1. Turn-around and revenue management
2. Professional Development for the Organization and the Individual
3. Customer Service
4. Making Cultural Diversity Real
5. Developing Academic Hospitality programs
6. Medical Lodging Consulting
7. Sales Management and training
If you need assistance in any of these areas or simply an independent review or opinion on a hospitality challenge, contact me directly for a prompt response and very personalized attention.
www.HospitalityEducators.com is a membership site offering a wide range of information, forms, best practices and ideas designed to help individual hoteliers and hospitality businesses improve their market penetration, deliver service excellence and increase their profitability.
Your Hospitality Resource for the Hotel Owner, Innkeeper, Manager and Hospitality Industry Associations
CONTACT John Hogan, CHE CHA CMHS
United States – Phoenix, Phone: 602-799-5375
