Reflections- People Who Made a Difference | Donald E. Lundberg

Reflections

We don’t always know what we want or what we expect and my first undergraduate class in my major was a real shocker for me.

Donald E. Lundberg was the department head of Hotel & Restaurant Administration when I first enrolled at the University of Massachusetts.   Few department heads at that time taught the Hotel 101 class (Introduction to Hospitality and Hotels), yet Dr. Lundberg seemed to cherish the 8am class every Monday, Wednesday and Friday that was perhaps not such very popular time slot for the 200+ freshmen and sophomores taking the class.

My recollections of the class were two-fold:

1)      it was a very good class In the sense that it provided an exceptional history of many individuals around the world that had been pioneers and

2)      I also learned that university grading was not the same as high school.  My 85 became a C, as he decided in his wisdom that a curve was to be used, meaning that at least 10% of the class would fail, no more than 5% would get an A and the balance was a formula never shared with students.

I got over the frustration of receiving a C in my first major class and learned a lesson on the need to better prepare on things that were important, because life is not always fair and there are many surprises to be experienced.  I learned there was a real need to do “a bit more”.

Dr. Lundberg left UMASS my senior year to begin a new program on the west coast and to continue his book authorship.  His books on restaurants, cooking, tourism and industry leadership remain available on many web sites today. The Restaurant: From Concept to Operation

I came to respect his knowledge and that his approaches were not as draconian as first imagined.  In fact, in my Junior year, I served as his undergraduate teaching assistant in that Hotel 101 class.   This experience led me to a career of interaction with higher education as an adjunct professor at three colleges over a 20 year period, as a corporate educator working with professionals and as an author and seminar leader.

The reflection here for me – remember those who influenced you and the reasons for that influence.    As I progress in my career, I try to impact others in the positive ways I feel provide value and growth for those I come in contact with.

Success does not come by accident or chance.

Contact us for assistance.

John.Hogan@HospitalityEducators.com or 602-799-5375

HospitalityEducators.com was created to help hospitality businesses address problems via a training and information resource site to help you increase your Hotel’s revenue, market share and profitability.  With more than 1,000 pages of tips, guides, best practices, strategies, plans, budgets, videos and resources, HospitalityEducators.com is the #1 independent website for hotel owners and managers.  This site can help you solve your problems now!      Read More  

KEYS TO SUCCESS  is the umbrella title for my 2011-2012 programs, hospitality services and columns. This year’s writings focus on a variety of topics for hotel owners, managers and professionals including both my “HOW TO” articles, HOSPITALITY CONVERSATIONS™, Lessons from the Field™, Hotel Common Sense™ , THE P-A-R PRINCIPLE™  and Principles for Success.

Feel free to share an idea for a column at john.hogan@hospitalityeducators.com   anytime or contact me regarding consulting, customized workshops, speaking engagements … And remember – we all need a regular dose of common sense,


 

John Hogan is a successful hospitality executive, educator, author and consultant and is a frequent keynote speaker and seminar leader at many hospitality industry events. He is CEO and Co-Founder of www.HospitalityEducators.com , which delivers focused and affordable counsel in solving specific challenges facing hospitality today.
www.HospitalityEducators.com  is a membership site offering a wide range of information, forms, best practices and ideas designed to help individual hoteliers and hospitality businesses improve their market penetration, deliver service excellence and increase their profitability.

www.HoganHospitality.com
Your Hospitality Resource for the Hotel Owner, Innkeeper, Manager and Hospitality Industry Associations.

Ten Distinguishing Traits of a Successful Quality Assurance Program

Ten Distinguishing Traits of a Successful Quality Assurance Program

  1. Senior Management is convinced, committed and regularly contributes to the program.
  2. There is a philosophy and a plan.
  3. Measuring Progress continually is required.
  4. Quality needs to be rewarded.
  5. Cross training is essential.
  6. One step at a time.
  7. Maintaining Constant Re-enforcement, Stimulation and Change.
  8. Realization that when quality goes up, so do net long-term profits.
  9. Quality Assurance programs need to become part of everyone’s Standard Operating Procedures.
  10. Quality Assurance and improvement is a never-ending voyage.

Success does not come by accident or chance.

Contact us for assistance.

John.Hogan@HospitalityEducators.com or 602-799-5375

HospitalityEducators.com was created to help hospitality businesses address problems via a training and information resource site to help you increase your Hotel’s revenue, market share and profitability.  With more than 1,000 pages of tips, guides, best practices, strategies, plans, budgets, videos and resources, HospitalityEducators.com is the #1 independent website for hotel owners and managers.  This site can help you solve your problems now!      Read More  

KEYS TO SUCCESS  is the umbrella title for my 2011-2012 programs, hospitality services and columns. This year’s writings focus on a variety of topics for hotel owners, managers and professionals including both my “HOW TO” articles, HOSPITALITY CONVERSATIONS™, Lessons from the Field™, Hotel Common Sense™ , THE P-A-R PRINCIPLE™  and Principles for Success.

Feel free to share an idea for a column at john.hogan@hospitalityeducators.com   anytime or contact me regarding consulting, customized workshops, speaking engagements … And remember – we all need a regular dose of common sense,


 

John Hogan is a successful hospitality executive, educator, author and consultant and is a frequent keynote speaker and seminar leader at many hospitality industry events. He is CEO and Co-Founder of www.HospitalityEducators.com , which delivers focused and affordable counsel in solving specific challenges facing hospitality today.
www.HospitalityEducators.com  is a membership site offering a wide range of information, forms, best practices and ideas designed to help individual hoteliers and hospitality businesses improve their market penetration, deliver service excellence and increase their profitability.

www.HoganHospitality.com
Your Hospitality Resource for the Hotel Owner, Innkeeper, Manager and Hospitality Industry Associations.

Recommended Reading from HospitalityEducators.com – Business Succession Planning For Dummies

 Business Succession Planning For Dummies (For Dummies (Business & Personal Finance)) Business Succession Planning For Dummies

    by Arnold Dahlke

  5.0 out of 5 stars

A solid planning resource for Succession Planning, October 25, 2012

In my work as an educator and consultant, I work with both family businesses of various sizes and with traditional corporate structures.

Each of them have a common need – planning for the future by either growing their own talent or by identifying and addressing their weaknesses them by finding the right professionals to strengthen their businesses.

This means active succession planning, which sounds muck easier than it actually is.

I am not fond of the series titled “for Dummies” but some of these books do a credible job at simplifying the approaches needed to address the topic. This is one of them.

The book is in 5 main sections

1. What Is a Succession Plan, and Why Do You Need One?
2. Creating a Plan and Putting It into Action
3. Diving Deeper into Succession Planning
4. Keeping the Succession Ball Rolling
5. The Part of Tens

Each of these parts begins with a disarming but pertinent cartoon by Rich Tennant, which add to the relaxed atmosphere of the book itself. Early into the first chapter, the author asks a key question, where we are asked to consider what might happen without a succession plan. He answers that in a very concise way:

Succession planning plays a role in extending a family business into the next generation by resolving issues of responsibility and authority needed to succeed. It can allow a business to pass from one group to another in a sale by ensuring the operational, marketing, and financial and people services are maintained.

Succession planning requires flexibility, timing and a commitment to process. This book provides tangible tools and resources, while acknowledging some of the more intangible but very real emotional characteristics of change

Dr. Arnie Dahlke, the author, has both academic, business and experience credentials to justify his messages and the book offers a guide, using clear and succinct techniques.

I liked the “Where to Go from Here” at the end of the introduction, which summarizes the need and background for planning.

Succession planning often requires more than reading a book due to the very involved details of transition, but this is an excellent resource

Dr. John Hogan CHE CHA CMHS
HospitalityEducators
Hogan Hospitality

Success in hotels and hospitality does not come by accident or chance.

We can help

John.Hogan@HospitalityEducators.com or 602-799-5375

 

HospitalityEducators.com was created to help hospitality businesses address problems via a training and information resource site to help you increase your Hotel’s revenue, market share and profitability.  With more than 2,000 pages of tips, guides, best practices, strategies, plans, budgets, videos and resources, HospitalityEducators.com is the #1 independent website for hotel owners and managers.  This site can help you solve your problems now!      Read More  

KEYS TO SUCCESS  is the umbrella title for our programs, hospitality services and columns. This year’s writings focus on a variety of topics for hotel owners, managers and professionals including both my “HOW TO” articles, HOSPITALITY CONVERSATIONS™, Lessons from the Field™, Hotel Common Sense™ , THE P-A-R PRINCIPLE™  and Principles for Success.

Feel free to share an idea for a column at john.hogan@hospitalityeducators.com   anytime or contact me regarding consulting, customized workshops, speaking engagements … And remember – we all need a regular dose of common sense,


 Dr. John Hogan CHA CHE Boston Dec  2010

John Hogan is a successful hospitality executive, educator, author and consultant and is a frequent keynote speaker and seminar leader at many hospitality industry events. He is CEO and Co-Founder of HospitalityEducators.com , which has more than 2000 resource pages and has become the #1 independent website for hotel owners and managers. He is also the Principal of HoganHospitality.com, which offers hotel expert witness services and hospitality consulting.

Contact us for assistance – John.Hogan@HospitalityEducators.com 602-799-5375 HoganHospitality.com : john@hoganhospitality.com

KEYS TO SUCCESS is the umbrella title for our programs, hospitality services and columns. This year’s writings focus on a variety of topics for hotel owners, managers and professionals including both my “HOW TO” articles, HOSPITALITY CONVERSATIONS™, Lessons from the Field™, Hotel Common Sense™, THE P-A-R PRINCIPLE™ and Principles for Success.

Reflections: People Who Made a Difference: Brian Broom, CHA English Hotelier Extraordinaire

Reflections

Brian Broom, CHA, English Hotelier Extraordinaire

My first interaction with Brian came in the late 1970s after a massive hotel fire in Atlanta.  The entire hotel of 400 suites and rooms, 30 conference rooms, two large ballrooms, two restaurants and what had been the number one disco in Atlanta were completely shut down.  While the hotel staff and management received national recognition the following year for its well trained response to the fire, the experience was an eye-opening one for me as the resident manager in rebuilding the facility and the hotel’s reputation.

Based in New England, Brian worked with Dunfey Hotels and many other national companies . Brian was a master project manager with great vision and stamina.  While it might seem simple enough to have had a generous insurance reimbursement, planning from scratch is not nearly as simple as that sounds.  In a period before “ just in time delivery” options and computer simulations, Brian taught and delivered advance planning, intricate and coordinated deliveries and trade construction, with extensive content in quality checklists.  The entire hotel was completely renovated and reopened less than six months after the devastating fire.

Over an eight month period,  Brian shared design insights with the hotel ownership, management, staff  and the insurance company that included his gift of conceptualization at a time far in advance of those shared today on Restaurant Impossible, Hotel Impossible and many other cable offerings.

Brian had a successful career as a consultant, management company owner, designer and entrepreneur.  Brian and his spouse Sheila worked together on many renovations and  projects over a 15 year period with me and others across the US.

The descriptor of the English Hotelier Extraordinaire is used and because Brian used his English perspectives to focus on delighting guests. He was known for using space creatively and efficiently, in operating hotels profitably and for fair business practices.

Time and circumstances intervened and we lost touch. It remains a regret to me that we did not reconnect, as he passed away in that time.   I always found Brian’s standards to be of the highest quality,  his integrity was front and center and I learned a great deal from this consummate professional.

Think back a moment on people who have impacted you and your career – it is worth the time for reflection.

Success in hotels and hospitality does not come by accident or chance.

We can help

John.Hogan@HospitalityEducators.com or 602-799-5375

 

HospitalityEducators.com was created to help hospitality businesses address problems via a training and information resource site to help you increase your Hotel’s revenue, market share and profitability.  With more than 2,000 pages of tips, guides, best practices, strategies, plans, budgets, videos and resources, HospitalityEducators.com is the #1 independent website for hotel owners and managers.  This site can help you solve your problems now!      Read More  

KEYS TO SUCCESS  is the umbrella title for our programs, hospitality services and columns. This year’s writings focus on a variety of topics for hotel owners, managers and professionals including both my “HOW TO” articles, HOSPITALITY CONVERSATIONS™, Lessons from the Field™, Hotel Common Sense™ , THE P-A-R PRINCIPLE™  and Principles for Success.

Feel free to share an idea for a column at john.hogan@hospitalityeducators.com   anytime or contact me regarding consulting, customized workshops, speaking engagements … And remember – we all need a regular dose of common sense,


 Dr. John Hogan CHA CHE Boston Dec  2010

John Hogan is a successful hospitality executive, educator, author and consultant and is a frequent keynote speaker and seminar leader at many hospitality industry events. He is CEO and Co-Founder of HospitalityEducators.com , which has more than 2000 resource pages and has become the #1 independent website for hotel owners and managers. He is also the Principal of HoganHospitality.com, which offers hotel expert witness services and hospitality consulting.

Contact us for assistance – John.Hogan@HospitalityEducators.com 602-799-5375 HoganHospitality.com : john@hoganhospitality.com

KEYS TO SUCCESS is the umbrella title for our programs, hospitality services and columns. This year’s writings focus on a variety of topics for hotel owners, managers and professionals including both my “HOW TO” articles, HOSPITALITY CONVERSATIONS™, Lessons from the Field™, Hotel Common Sense™, THE P-A-R PRINCIPLE™ and Principles for Success.

Recommended Reading from HospitalityEducators.com – From Hotels to HTMLs

 

From Hotels to HTMLs: A Complete Guide to Internet Marketing for the Lodging Industry by Anil Aggarwal, Benu Aggarwal
” 5.0 out of 5 stars On Target!,

This one-of-a-kind book offers practical, proven information for hotel professionals on all aspects of Internet marketing, which hoteliers can use to improve their revenue and online presence.

All the strategies illustrated – from traditional search engine marketing to mobile, social media, e-mail, and website optimization – have been successfully deployed to create good return on investment for client hotels of Milestone Internet Marketing.

The book provides practical tips in easy-to-understand language, and offers nearly a dozen handy checklists to monitor a property’s Internet marketing progress.

I have watched the author’s progress in helping hoteliers the past ten years and I extend her our compliments.

Dr. John Hogan CHA CHE CMHS
HospitalityEducators
Hogan Hospitality

Success in hotels and hospitality does not come by accident or chance.

We can help

John.Hogan@HospitalityEducators.com or 602-799-5375

 

HospitalityEducators.com was created to help hospitality businesses address problems via a training and information resource site to help you increase your Hotel’s revenue, market share and profitability.  With more than 2,000 pages of tips, guides, best practices, strategies, plans, budgets, videos and resources, HospitalityEducators.com is the #1 independent website for hotel owners and managers.  This site can help you solve your problems now!      Read More  

KEYS TO SUCCESS  is the umbrella title for our programs, hospitality services and columns. This year’s writings focus on a variety of topics for hotel owners, managers and professionals including both my “HOW TO” articles, HOSPITALITY CONVERSATIONS™, Lessons from the Field™, Hotel Common Sense™ , THE P-A-R PRINCIPLE™  and Principles for Success.

Feel free to share an idea for a column at john.hogan@hospitalityeducators.com   anytime or contact me regarding consulting, customized workshops, speaking engagements … And remember – we all need a regular dose of common sense,


 Dr. John Hogan CHA CHE Boston Dec  2010

John Hogan is a successful hospitality executive, educator, author and consultant and is a frequent keynote speaker and seminar leader at many hospitality industry events. He is CEO and Co-Founder of HospitalityEducators.com , which has more than 2000 resource pages and has become the #1 independent website for hotel owners and managers. He is also the Principal of HoganHospitality.com, which offers hotel expert witness services and hospitality consulting.

Contact us for assistance – John.Hogan@HospitalityEducators.com 602-799-5375 HoganHospitality.com : john@hoganhospitality.com

KEYS TO SUCCESS is the umbrella title for our programs, hospitality services and columns. This year’s writings focus on a variety of topics for hotel owners, managers and professionals including both my “HOW TO” articles, HOSPITALITY CONVERSATIONS™, Lessons from the Field™, Hotel Common Sense™, THE P-A-R PRINCIPLE™ and Principles for Success.

Johnny Appleseed Day – A Forerunner to Attentiveness to Sustainability

Johnny Appleseed Day

When : March 11th and/or September 26th. Why two dates?……read on

Johnny Appleseed Day honors one of America’s great legends. Johnny Appleseed was a real person. John Chapman was among the American settlers who were captivated by the movement west across the continent. As Johnny Appleseed travelled west, he planted apple trees along the way, and sold trees to settlers. With every apple tree that was planted, the legend grew.

A Little About the Legend:

  • John Chapman (aka Johnny Appleseed) was born on September 26, 1774.
  • He was a nurseryman who started out planting trees in western New York and Pennsylvania.
  • During the life of John Chapman, the “West” was places like Ohio, Michigan, Indiana, and Illinois.
  • John Chapman was a deeply religious person He was known to preach during his travels.
  • According to legend, Johny Appleseed led a simple life and wanted little. He rarely accepted money and often donated any money he received.
  • It is believed that he died on March 11, 1845, from what was referred to as the “winter plague”. The actual date of his death has been disputed.

There is a lot of “legend” in stories written about Johny Appleseed. By it’s definition, over the years, legends grow bigger than life. It also appears that there is some link between Johny Appleseed and very early Arbor Day celebrations.

Celebrate today with an apple rich menu. Include fresh apples for snacks, and some applesauce or apple pie for dessert. And, make plans to plant an apple tree.

Origin of “Johnny Appleseed Day”:

There is plenty of documentation to support claims for Johnny Appleseed Day on March 11th and on September 26th. We found no one who claims to have created this special day.

So, here’s the skinny on the two dates:

  • John Chapman was born on September 26, 1774. This date is undisputed.
  • It is believed he died on March 11, 1845. However, his date was not formally recorded and the date of death is disputed.

Here is how we come out on the debate: This day should be celebrated on the day of his birth. His birth date is undisputed. His birthday coincides with the season of the apple harvest. A birth is a more positive day than a death.  We think Johnny would agree.

________________________________________________________________________

There are 100+ resources on sustainability and green hotels on our site.

Success does not come by accident or chance.

Contact us for assistance.

John.Hogan@HospitalityEducators.com or 602-799-5375

HospitalityEducators.com was created to help hospitality businesses address problems via a training and information resource site to help you increase your Hotel’s revenue, market share and profitability.  With more than 1,000 pages of tips, guides, best practices, strategies, plans, budgets, videos and resources, HospitalityEducators.com is the #1 independent website for hotel owners and managers.  This site can help you solve your problems now!      Read More  

KEYS TO SUCCESS  is the umbrella title for my 2011-2012 programs, hospitality services and columns. This year’s writings focus on a variety of topics for hotel owners, managers and professionals including both my “HOW TO” articles, HOSPITALITY CONVERSATIONS™, Lessons from the Field™, Hotel Common Sense™ , THE P-A-R PRINCIPLE™  and Principles for Success.

Feel free to share an idea for a column at john.hogan@hospitalityeducators.com   anytime or contact me regarding consulting, customized workshops, speaking engagements … And remember – we all need a regular dose of common sense,


 

John Hogan is a successful hospitality executive, educator, author and consultant and is a frequent keynote speaker and seminar leader at many hospitality industry events. He is CEO and Co-Founder of www.HospitalityEducators.com , which delivers focused and affordable counsel in solving specific challenges facing hospitality today.
www.HospitalityEducators.com  is a membership site offering a wide range of information, forms, best practices and ideas designed to help individual hoteliers and hospitality businesses improve their market penetration, deliver service excellence and increase their profitability.

www.HoganHospitality.com
Your Hospitality Resource for the Hotel Owner, Innkeeper, Manager and Hospitality Industry Associations.


How to Celebrate:

Here are some suggestions for celebrating the day:

  • Help your neighbors in some way.
  • Offer a smile and friendly hello to your neighbor
  • Have your neighbor over for a meal
  • Hold a block party
  • Get to know your neighbor a little better

Thank you for the “Welcome Back!”

          Over the past several months, I focused much of my time and energy preparing a major training program for a national association and did not write many articles or blogs.  I appreciated the “welcome back” messages received from many readers on a column I posted recently on Observations on Hotel Safety and Security for Hospitality Brands and Hotel Management Companies.and  Questions I Wish You Would Ask Me with International Hotelier, Bill Hurley

I am also pleased to be resuming my regular writing and blogs on a range of topics affecting hotels, hospitality businesses and their continuing success.

These blogs and columns include a wide range of hospitality professionals from all portions of the industry.   Please contact me if you would like to participate in either a Questions I Wish You Would Ask Me™ or a HOSPITALITY CONVERSATIONS,

   Success does not come by accident or chance.

We can help.

     Dr. John Hogan, Certified Hospitality Educator (CHE),

Certified Hotel  Administrator (CHA), Certified Master Hotel Supplier (CMHS)

 John Hogan is a successful hospitality executive, educator, author and consultant and is a frequent keynote speaker and seminar leader at many hospitality industry events. He is CEO and Co-Founder of HospitalityEducators.com , which has more than 1600 resource pages and has become the #1 independent website for hotel owners and managers.  He is also the Principal of HoganHospitality.com, which offers hospitality consulting and hotel expert witness services.

 Contact us for assistance – John.Hogan@HospitalityEducators.com   602-799-5375   HoganHospitality.comjohn@hoganhospitality.com

KEYS TO SUCCESS is the umbrella title for our programs, hospitality services and columns. This year’s writings focus on a variety of topics for hotel owners, managers and professionals including both my “HOW TO” articles, HOSPITALITY CONVERSATIONS™, Lessons from the Field™,Hotel Common Sense™, THE P-A-R PRINCIPLE™ and Principles for Success.

HospitalityEducators.com has become the #1 independent website for hotel owners and managers, with more than 1,600 resources available to members.

Read More Sign Me Up!   

               Join Now 

Building Profits – one step at a time | Insights from HospitalityEducators.com

Building Profits – one step at a time

Profit – noun

  • a financial gain, esp. the difference between the amount earned and the amount spent in buying,
  • operating, or producing something : pretax profits | his eyes brightened at the prospect of profit.
  • advantage; benefit

Profitability – adjective

  • (of a business or activity) yielding profit or financial gain.
  • beneficial; useful
  • One of the reasons that people own hotels is for the potential of profitability, both operationally and the
  • longer term increase in the asset value.

Like many industries, the lodging segment of the hospitality industry has its cycles.

The global market place has been adding different dimensions with increasing competition and changing dynamics in both supply additions and demand options.

This resource examines 13 specific strategies that are aimed at improving revenues and monitoring expenses. Examples of international currency are included with each strategy.

1.  Create or participate in a sales blitz campaign with your brand, regional partners, co-op or local Convention and Visitors’ Bureau (CVB)

In this day of global choices and at times illogical discounting, the need to keep your hospitality business name and identity visible and fresh in the minds of existing and potential customers.

Working with others in a collaborative effort will increase your market presence and  will allow you to promote your business in professional and synergistic ways.

Sales blitzes are often supported by online, mail and advertising efforts as well.

The full set of strategies is available at http://www.HospitalityEducators.com with the title

Watch this blog for the remaining BUILDING PROFITS Steps and Suggestions

MAKE YOUR HOTEL MORE PROFITABLE   NOW

Success does not come by accident or chance.

Contact us for assistance.

John.Hogan@HospitalityEducators.com or 602-799-5375

HospitalityEducators.com was created to help hospitality businesses address problems via a training and information resource site to help you increase your Hotel’s revenue, market share and profitability.  With more than 1,000 pages of tips, guides, best practices, strategies, plans, budgets, videos and resources, HospitalityEducators.com is the #1 independent website for hotel owners and managers.  This site can help you solve your problems now!      Read More  

KEYS TO SUCCESS  is the umbrella title for my 2011-2012 programs, hospitality services and columns. This year’s writings focus on a variety of topics for hotel owners, managers and professionals including both my “HOW TO” articles, HOSPITALITY CONVERSATIONS™, Lessons from the Field™, Hotel Common Sense™ , THE P-A-R PRINCIPLE™  and Principles for Success.

Feel free to share an idea for a column at john.hogan@hospitalityeducators.com   anytime or contact me regarding consulting, customized workshops, speaking engagements … And remember – we all need a regular dose of common sense,


 

John Hogan is a successful hospitality executive, educator, author and consultant and is a frequent keynote speaker and seminar leader at many hospitality industry events. He is CEO and Co-Founder of www.HospitalityEducators.com , which delivers focused and affordable counsel in solving specific challenges facing hospitality today.
www.HospitalityEducators.com  is a membership site offering a wide range of information, forms, best practices and ideas designed to help individual hoteliers and hospitality businesses improve their market penetration, deliver service excellence and increase their profitability.

www.HoganHospitality.com
Your Hospitality Resource for the Hotel Owner, Innkeeper, Manager and Hospitality Industry Associations.

Insights from HospitalityEducators.com on Learning, Value and Communication

What we want and need in 2012 in Hospitality : #9-11

It is now May, Month Number 5.

We have blogged the first 8 recommendation of what we need and want earlier in the year, and are pleased to share three additional points for your consideration.

Nine:  A Genuine Commitment to Learning and Professional Development at ALL Levels of the Hospitality Organization. 

This includes opportunities for all associates in the organization who are interested in improving themselves.  This could be language, marketing, certain professional skills, and career development.  If opportunities are only offered to a select few, that organization is likely to be limited.  Look at the example of the staff at any Apple Computer/Technology store and compare that to any competitor you can think of.  Which staff has had the opportunity to learn and develop?  What is happening at your hotel?

 Ten: Boost the value proposition

The peripheral surroundings in the marketplace continue to have a major impact on the hotel and restaurant industries. Being unique (not a cookie cutter) and offering a differentiated product is clearly a major keys for success in these competitive times.

The government issued statistics may try to hint at improvements in performance, productivity and job creation, but the millions of unemployed or underemployed people throughout many developed countries remain staggering.  We must make our business offerings appropriate and relevant with the changing needs and lifestyles of our guests.  We must offer consistently the proper experience at our hotels and restaurants at the prices that our guests can afford to pay and the price they choose to pay.

The online travel agencies are blamed for aggressive discounting, but it is the decision of the individual hotel and restaurant to decide their prices and at what value.  I often write on the danger of our industry becoming a commodity that has no distinction and holds little interest from consumers or others.  Competition will continue to increase in marketing, products and brands.  Some of our clients are business travelers, while others are leisure or social travelers.  Even in good times, many companies will be careful to use hospitality businesses that are fair and pricing inconsistent and experience.

  Eleven: Provide Clearer Communications

We often are frustrated by news bytes of partial information and by politicians’ comments that appear so often to be self-serving.  As business leaders and hoteliers, restaurateurs, and hosts, it is up to us to be clear in our communication to our associates, our suppliers, bankers, our clients and all  we deal with.  This means using the tactics in the first 10 items mentioned above.

Success does not come by accident or chance.

Contact us for assistance.

John.Hogan@HospitalityEducators.com or 602-799-5375

HospitalityEducators.com was created to help hospitality businesses address problems via a training and information resource site to help you increase your Hotel’s revenue, market share and profitability.  With more than 1,000 pages of tips, guides, best practices, strategies, plans, budgets, videos and resources, HospitalityEducators.com is the #1 independent website for hotel owners and managers.  This site can help you solve your problems now!      Read More  

KEYS TO SUCCESS  is the umbrella title for my 2011-2012 programs, hospitality services and columns. This year’s writings focus on a variety of topics for hotel owners, managers and professionals including both my “HOW TO” articles, HOSPITALITY CONVERSATIONS™, Lessons from the Field™, Hotel Common Sense™ , THE P-A-R PRINCIPLE™  and Principles for Success.

Feel free to share an idea for a column at john.hogan@hospitalityeducators.com   anytime or contact me regarding consulting, customized workshops, speaking engagements … And remember – we all need a regular dose of common sense,


 

John Hogan is a successful hospitality executive, educator, author and consultant and is a frequent keynote speaker and seminar leader at many hospitality industry events. He is CEO and Co-Founder of www.HospitalityEducators.com , which delivers focused and affordable counsel in solving specific challenges facing hospitality today.
www.HospitalityEducators.com  is a membership site offering a wide range of information, forms, best practices and ideas designed to help individual hoteliers and hospitality businesses improve their market penetration, deliver service excellence and increase their profitability.

www.HoganHospitality.com
Your Hospitality Resource for the Hotel Owner, Innkeeper, Manager and Hospitality Industry Associations.